- Portage, MI, 49002, US
- Remote-US
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Job description
The Field Marketing Specialist will be responsible for driving product marketing strategies and programs consistent with overall business objectives in one segment, utilizing traditional and innovative marketing/product approaches, tools, and methodologies.
What you will do
- Assesses the impact of competitive dynamics and points of difference through competitive analysis
- Maintains networks of people and resources for obtaining competitive information.
- Adheres to organizational protocols, practices, and procedures for gathering competitive information
- Understands the needs of the primary and secondary customers and how to articulate the value proposition to the specific audience.
- Works with inputs from KOL network
- Explains different product features to different customers as appropriate to their needs
- Understands what current and potential customers need to drive value in the portfolio
- Surfaces new or unexpressed customer needs
- Escalates systemic problems that could affect customer satisfaction.
- Implementing the Strategy and Marketing Plan
- Provides support to Brand/marketing managers in the development and sales support of one or more marketing segments
- Develops, drives, and supports regional and national tactics, actions and campaigns to drive business results
- Performs sales and marketing analysis, assists with trade shows, literature development, presentations, and publicity
- Gathers internal and external market insights to share with stakeholders
- Applies product knowledge in combination with technical knowledge to educate and articulate value
- Analyzes sales data and identifies areas for growth in assigned regions
- Thoroughly familiar with the selling process and the translation of benefits into a selling script based on the clinical/operational need
- Provides sales training, develops roadmaps, and supports new program launches
- Develops sales tools and drives marketing campaign execution
- Direct sales support in the field
- Responsibility may be national or for a specific region
- Partners across our business functions (i.e. finance) to develop internal business processes
- Liaises and influences across Stryker business units’ marketing teams to develop and execute enterprise-wide data strategies
- Delivers high quality results with passion, energy, and drive to meet business priorities
What you need
Required
Bachelor’s degree required
2+ years of work experience required
Preferred
MBA preferred
2 years of medical device experience
2 years of marketing experience preferred
Healthcare software solutions experience preferred
Experience creating presentations preferred
Experience using PowerPoint for presentations preferred
$69,100- $139,600 salary plus bonus eligible + benefits. Actual minimum and maximum may vary based on location. Individual pay is based on skills, experience, and other relevant factors.