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Job description
Who we want:
The Senior Product Manager is the brand expert who supports the strategic direction and execution of portfolio growth through internal and external education strategies, US customer engagement campaigns, and marketing campaigns/strategies for the Pangea Plating portfolio.
This role is based in our Mahwah office. Regular weekly presence in the office is required, and some flexibility for hybrid work can be arranged. This role requires 20% -40% travel within the United States.
What you will do:
Support the annual and long-range brand/indications strategy to achieve the required growth, profit, and market share targets
Create/distribute scalable assets, tools, marketing campaigns (“menu”) and best practices which can be localized for maximum impact
Identify education, brand experience and customer engagement opportunities for both internal and external audiences to increase brand perception and value in collaboration with Education Manager
Development of trust and strong relationships with local marketers, sales professionals, internal stakeholders, and key customers (KOL)
Collaborate with the Divisional/Portfolio Marketing/Local Marketing teams, in the creation of an Annual Marketing Plan and portfolio roadmap over a 3-5 year horizon
Work with leadership to forecast demand develop relationships with supply chain partners
Support the execution of regional product life cycle including phase-in (launch) and phase-out (PLCM) of products
Provide analysis of business performance, brand perception, and other drivers of future brand performance.
Partner with divisional resources to develop portfolio through new product development, line extensions, and M&A activity
In partnership with Education Manager and Brand Managers, identify internal training needs and create relevant content and training programs
In collaboration with more senior Brand Managers, create Pan European, scalable customer engagement events such as facility tours/events/congresses, hands-on opportunities, and medical education programs
Support the branding, messaging, positioning, and pricing of assigned brands based on market, customer, and competitive insights
What you need:
Required
Bachelor’s degree required
6+ years of work experience required
Preferred
MBA
3+ years of work experience in medical device or marketing experience
Experience working with orthopedics Sales or Marketing
Experience with product launches
Experience working in large matrix organizations
Managing cross-functional teams
Experience in public speaking
Experience using data for decision-making processes
Experience mentoring junior associates
Advance knowledge of Microsoft Office (Excel, Word & PowerPoint)