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Why join Stryker?
We are excited to be named one of the World’s Best Workplaces by Fortune Magazine! We are proud to offer you 12 paid holidays annually. For an overview of our benefits and time off, please follow this link to learn more:US Stryker employee benefits.Job description
As a Senior Portfolio Associate, you will help create the hip replacement portfolio of the future! You will work closely with surgeons and sales representatives to conduct market research and VOC, as well as partner with R&D and cross-functional teams to execute the product development process from an upstream marketing perspective.
WHO WE WANT:
• Hard-working winners. Confident, competitive and results-oriented professionals who create a track record of success.
• Dedicated achievers. People who thrive in a fast-paced environment and will stop at nothing to ensure a project is complete and meets regulations and expectations.
• Effective communicators. People who can interpret information clearly and accurately to concisely communicate results and recommendations to stakeholders.
• Collaborative partners. People who build and leverage cross-functional relationships to bring together ideas, information, use cases, and industry analyses to develop best practices.
WHAT YOU WILL DO:
• Understand the market positioning and strengths of key competitors
• Communicate market intelligence to the appropriate stakeholders
• Describe the basic offerings of a product line and their value to the customer
• Gather and apply market research in decision making
• Assist in the planning, design and implementation of a market research project
• Understand key products and services in the industry
• Research and collect product information, service information and marketing literature
• Understand and assist in development of an obsolescence plan
• Assist with researching new markets, opportunities and segments to support new product development
• Understand key marketing philosophies around product branding
• Identify key elements within a new product's Value Proposition that require evidence
• Utilize the appropriate commercialization plans to put in place to earn new customers or expand in current categories
• Know the market positioning and strengths of key competitors
• Understand the differences between customers; non-users, exclusive users, competitive users and multi-brand users
• Apply market data, use planning tools, and seek expert opinions when analyzing channel strategies
• Understand and describe the concepts and importance of sales forecasting
• Understand and assist in development of a product lifecycle management (PLCM) plan
• Research and apply internal and external data sources for developing pricing
• Utilize market data, planning tools, and expert resources to recommend marketing strategies
• Understand measurements of business performance and how to anticipate trends)
WHAT YOU WILL NEED:
• Bachelor’s degree required
• 2+ years of work experience required
• 2+ years medical device or marketing experience preferred