Senior Marketing Manager – Mako and Enabling Technologies

What you will be doing: ​

• ​Builds an understanding of the APAC commercial environment 

• ​In alignment with global strategy, sets annual and long-range brand/indications strategy to achieve required growth, profit and market share targets for Mako and Enabling Technologies 

• ​Creates/distributes scalable assets, tools, marketing campaigns and best practices which can be localized for maximum impact 

• ​Identifies education, brand experience and customer engagement opportunities for both internal and external audiences to increase brand perception and value 

• ​Development of trust and strong relationships with APAC marketers, sales professionals, internal stakeholders, and key customers 

• ​In collaboration with the Divisional/Portfolio Marketing/Local Marketing teams Creation of Annual Marketing Plan and portfolio roadmap over 3-5 year horizon 

• ​In collaboration with upstream marketing identification of key trends in the APAC MET market, providing input to upstream marketing teams for NPD projects. 

• ​Partner with Division on the creation of Pre commercilisation plans ensuring priority products for the APAC region are effectively included and planned for through NPD scope. 

• ​Working with APAC markets leadership to forecast demand develop relationships with supply chain partners  

• ​Define and execute regional product life cycle including phase-in (launch) and phase-out (PLCM) of products 

• ​Provide analysis of business performance, brand perception, and other drivers of future brand performance. Define mitigating actions to deliver on strategy 

• ​Partner with divisional resources to develop portfolio through new product development, line extensions, and M&A activity 

• ​Work in partnership with local Product Managers in a complex matrix organization, influencing and ensuring execution of Stryker’s APAC strategy and priority product launches. 

• ​In partnership with MedEd and Field enablement teams, identify internal training needs and create relevant content and training programs in partnership. 

• ​Create and execute APAC, scalable customer engagement events such as symposia/events/congresses, hands-on opportunities, and medical education programs 

• ​Partner with APAC markets to drive consistent branding, messaging, positioning, and maximise pricing of assigned brands based on market, customer, and competitive insights 

• ​Identifying and develop KOLs across the region for Mako and Enabling Technologies for Joint Replacement. 

• ​Support the Spine and T&E divisions in identifying and developing MET KOLs for the Spine and Upper Extremities franchises. 

• ​Coordinate the HCP academy plans & execute in line with the power brand strategy  

• ​Act as Mentor and deliver training as and when necessary to more other marketers within the APAC and in-market teams 

• ​Act as a role model for global organizational, social and moral values

• ​Bachelor’s degree required and ​MBA preferred 

• ​Qualifications in Digital Strategy or Innovation highly desirable

• ​​​10+ years of work experience required 

• ​7+ years medical device or marketing/sales experience preferred  

• ​Fluent in English 

• ​Excellent communication skills with non-native English speakers 

• ​Excellent presentation and interpersonal communication skills 

• ​Strong influencing and leadership skills 

• ​Strong analytical and problem-solving skills 

• ​Must have experience in leading without authority to deliver commercial results 

• ​Ability to manage multiple projects while delivering on established timelines 

• ​Ability to be persuasive in the absence of organizational authority 

• ​Must be able to understand and work within complex interdivisional procedures and policies 

• ​Demonstrated proficiency in Microsoft Office (Outlook, Excel, Word & PowerPoint).​​