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Job description
The Senior Marketing Associate supports the execution of Downstream Marketing deliverables for the Trauma portfolio at Stryker. You assist in developing and implementing marketing plans. You will be responsible for marketing the organization's products and services by creating direct mail marketing plans and targeting specific market segments with specialized offers. You will collaborate with the sales organization, medical education teams, data analytics teams, surgeons, and hospital personnel.
WHAT YOU WILL DO:
- Describe the basic offerings of a product line and their value to the customer.
- Assist in the planning, design, and implementation of a product launch
- Understand key products and services in the industry.
- Present to and develop relationships within the selling organization
- Lead sales calls and have procedure conversations with surgeons and hospital personnel
- Attend tradeshows and present on Stryker product offerings
- Participate in medical education and sales training events to train on the safe and effect use of our products
- Understand the market positioning and strengths of key competitors.
- Research and collect product information, service information, and marketing literature
- Understand and assist in development commercial launch plan
WHAT YOU NEED:
Required
- Bachelor’s degree
- 2+ years of work experience
Preferred
- Marketing or business degree
- Public speaking experience
- Proficiency in Power Point, Excel and PowerBI
- Experience collaborating on complex projects
- Experience in medical device or marketing