Program Manager - Columbus/Cleveland/Cincinnati, OH and Pittsburgh, PA

Program Manager  - covering Columbus/Cleveland/Cincinnati, OH and Pittsburgh, PA

Job Summary: 

Develop and execute advertising and marketing plans that target patients and healthcare professionals and help grow the Stryker brand. 

• Partner with management to develop, support, coordinate and execute marketing initiatives and communication activities. 

• Identify, build and maintain strong working relationships with key individuals in customer/ industry organizations (e.g., doctors, nurses, etc.). 

• Work with management to understand and employ established processes and tools; serve as advocate for key processes and programs. 

• Establish realistic production timelines and budgets. 

• Monitor projects to ensure that they are delivered on time, on target, within budget and in compliance with legal and regulatory requirements. 

• Provide strategic communications support to project initiators. 

• Prepare program materials, present and communicate with participants at events and group meetings. 

• Research and analyze market data and customer feedback to obtain competitive intelligence. 

• Collaborate with field sales management and consulting surgeons to validate, deliver and evaluate marketing strategies and programs. 

• Represent Marketing, Sales or HCI team at all regional sales/marketing activities, including Company-sponsored events and association meetings. 

• Train sales organization on all corporate and regional marketing initiatives and tools that will enhance their ability to achieve annual sales objectives. 

• Partner with other divisional departments to support high impact launches on new products. 

• Execute marketing plans that help grow the Stryker brand in close cooperation with Product Managers (U.S and OUS), sales force and HCI. 

• Collaborate with product marketing, field marketing, marketing communications and sales teams to ensure flawless execution of programs.

• Develop metrics to demonstrate ROI.

• Communicate program results to the senior leadership and the organization.

• Develop, test and implement consumer campaigns and marketing materials.

• Manage internal and external creative, activation, fulfillment and call center resources.

Job Requirements:  

• Bachelor’s Degree in Marketing, Communications or other relevant field of study. Prefer Master’s Degree in Business Administration or Marketing. 

• 6+ years of marketing/communications experience. 

• Demonstrated interpersonal and relationship management skills.

• Demonstrated verbal communication skills (both in groups and one-on-one interaction) and written communication skills.

• Demonstrated success in developing direct-to-consumer campaigns across multiple mediums.

• Understanding how to leverage metrics to optimize campaigns.

• Managed sponsorships and partnerships.

• Experience in healthcare or other regulated industry a plus.

• Demonstrated ability to influence/guide cross functional teams.

• Demonstrated ability to develop and execute on a marketing plan directly linked to broader business/divisional goals.