Product Manager

The Product Manager position is responsible for leading the Shoulder Arthroplasty portfolio, including Fracture Revision.  The primary focus will be supporting go-to-market strategy and execution, including surgeon and sales rep communication, education, direct to patient and promotional strategies.  This person will be responsible for providing continuous support to the sales force and representing the marketing organization to cross functional business partners.

This position is based in Bloomington, MN, or Columbia City, IN. A 30% domestic travel is required.

https://www.stryker.com/us/en/trauma-and-extremities/products/tornier-perform-humeral-fracture.html

https://www.stryker.com/us/en/trauma-and-extremities/products/tornier-hrs.html

What you will do

• Understand key competitors and their relative strengths/weaknesses and maintain networks of people and resources for obtaining competitive information.
• Explain different product features to different customers as appropriate to their needs.
• Maintain customer engagement and deeply understand customer needs
• Play a role in developing key strategy documents: strategic plan, annual marketing plan, product launch plans, etc
• Support the creation of Project Charters, CERs, and Business Case Financial Models as applicable
• Understand competitive dynamics in the market
• Understand what customers value and how they perceive different attributes of the product or portfolio.
• Articulate why the product or portfolio adds value or solves problems for the customer.
• Create marketing strategies to understand, develop, and enhance the relationship between the customer and the product or portfoli.o
• Propose objectives for generating clinical evidence and evaluating studies
• Tie the business goal of the product or portfolio to the overall goal of Stryker
• Synthesize market trends and make recommendations on areas of strategic focus
• Develop new strategies, sales tools, and communication plans for the product or portfolio
• Apply clinical knowledge in combination with technical knowledge to educate and articulate value
• Work closely with sales training/sales enablement to set the sales training strategy for the product or portfolio
• Responsible for the obsolescence plan
• Provide analytical support to set price
• Articulate desired communications outcomes that are consistent with the marketing strategy.
• Establish short-range and long-range improvement goals for the product management team, and under guidance, develop action plans to achieve those goals
• Analyze customer satisfaction to assess trends in customer engagement, and incorporates trends into strategic planning.
• Provide marketing intelligence group with key objectives and inputs to drive customer insights.

What you need

Required

• Bachelor’s degree required
• 6+ years of work experience required

Preferred

• MBA preferred
• Experience working with medical device marketing or sales
• Experience developing training materials
• Experience in product launches
• Experience in Downstream Marketing
• Clinical knowledge in Fracture and Revisions
• Experience creating commercialization plans
• Experience in Go-To-Market plans
• Experience evaluating Competitive Insights