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Job description
The Product Manager will support the strategic direction and execution of portfolio growth through internal and external education strategies, US customer engagement campaigns, and marketing campaigns/strategies for the Pangea Plating portfolio.
This role is based in our Mahwah office. Regular weekly presence in the office is required, and some flexibility for hybrid work can be arranged. This role requires 20% -40% travel within the United States.
What you will do:
Understand key competitors and their relative strengths/weaknesses
Understand customer groups, including why customers buy the product or service approach for the product or portfolio
Understand the different marketing channel strategies and associated business implications
Track and report results/KPIs to leadership and sales
Understand key competitors and their relative strengths/weaknesses and maintain networks of people and resources for obtaining competitive information
Explain different product features to different customers as appropriate to their needs
Maintain customer engagement and deeply understand customer needs
Play a role in developing key strategy documents: strategic plan, annual marketing plan, product launch plans, etc
Support the creation of Project Charters, CERs, and Business Case Financial Models as applicable
Understand competitive dynamics in the market
Understand what customers value and how they perceive different attributes of the product or portfolio
Articulate why the product or portfolio adds value or solves problems for the customer
Create marketing strategies to understand, develop, and enhance the relationship between the customer and the product or portfolio
Propose objectives for generating clinical evidence and evaluate studies
Tie the business goal of the product or portfolio to the overall goal of Stryker
Synthesize market trends and make recommendations on areas of strategic focus
Develop new strategies, sales tools, and communication plans for the product or portfolio
Apply clinical knowledge in combination with technical knowledge to educate and articulate value
Work closely with sales training/sales enablement to set the sales training strategy for the product or portfolio
Responsible for the obsolescence plan
Provide analytical support to set price
Articulate desired communications outcomes consistent with marketing strategy to MarComm team
Establish short-range and long-range improvement goals for the product management team, and under guidance, develop action plans to achieve those goals
Analyze customer satisfaction to assess trends in customer engagement, and incorporates trends into strategic planning
Provide marketing intelligence group with key objectives and inputs to drive customer insights
What you need:
Required
Bachelor’s degree
4+ years of work experience
Preferred
MBA
2+ years of work experience in medical device or marketing experience
Experience working with orthopedics Sales or Marketing
Experience with product launches
Experience working in large matrix organizations
Managing cross-functional teams
Experience in public speaking
Experience using data for decision-making processes
Experience mentoring junior associates
Advanced knowledge of Microsoft Office (Excel, Word & PowerPoint)