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Job description
We are looking for a Product Manager for our Trauma and Extremities division to lead strategic marketing initiatives, analyze competitive and customer insights, and develop value propositions that drive growth. This role requires cross-functional collaboration to optimize customer engagement, execute marketing plans, and contribute to the division's success.
What you will do
- Conduct competitive analysis to assess market dynamics, product features, and competitive positioning, using established tools and networks.
- Gather and utilize customer insights to articulate value propositions tailored to specific audiences and identify unexpressed customer needs.
- Translate strategic marketing plans into actionable activities, including product launches and campaign execution, while supporting the development of key strategy documents.
- Develop accurate volume forecasts, leveraging market research and sales data, and propose recommendations on strategic focus areas.
- Lead value proposition development and customer segmentation efforts to align product positioning with customer needs and competitive dynamics.
- Collaborate on creating pricing strategies and communication plans consistent with marketing objectives and brand positioning.
- Analyze marketing channel effectiveness and develop tools to enhance customer engagement and satisfaction, setting measurable goals and KPIs.
- Establish and maintain cross-functional partnerships to support business objectives, demonstrating financial acumen and contributing to team development through coaching and mentoring.
What you need
Required
- Minimum 2 years of experience in Sales or Marketing position in medical industry
- Bachelor’s degree in the medical field, marketing or business administration
- Excellent presentation and interpersonal communications skills
- Strong analytical and problem-solving skills
- Demonstrated proficiency in Microsoft Office (Excel, Word & PowerPoint)
Preferred
- Experience in marketing within trauma and extremities portfolio with proven track record showing impact on sales
- Ability to understand and work within complex interdivisional procedures and policies