Principal Portfolio Manager, Service - Hybrid

Together, better for healthcare. Better for the planet.
Medical reprocessing and remanufacturing is good for the environment and a hospital’s bottom line. Stryker Sustainability Solutions (SSS) provides custom solutions to optimize both. Through cost savings and waste reduction, patient care is enhanced without compromising quality or safety.

Dynamic, fast growing and global.
Today, over 3,000 hospitals in the United States and abroad trust Stryker to process their devices. We’ve delivered over time, and we believe consistent device quality and great customer service are the most important ingredients in a successful reprocessing program. As our Principal Portfolio Manager you will be responsible for:

Competitive Insights

• Evaluates the products, services and markets of multiple competitors.
• Advises on the organization’s competitors for major product lines or services.
• Able to interpret competitive analysis and incorporate into marketing strategy for product, portfolio or FE.
• Anticipates and understands the different types of competition that will be faced in the future.

Customer Insights

• Identifies new customer groups and tailors marketing strategies to meet both current and prospective customer needs.
• Creates strategy to identify and establish relationships with new KOLs to provide impactful feedback on business strategy.
• Builds and maintains relationships with KOLs and translates insights into current and future business strategy.
• Deploys resources to measure, monitor, and direct changes to enhance marketing strategy to drive growth and customer engagement

Market Research

• Objectively listens and gleans relevant insights when conducting research and integrates them into marketing strategy.
• Works with Market Insights to design a market research plan to address a particular question. Understands how to measure and interpret unmet needs and importance. Creates formal market research processes according to organization's requirements.
• Analyzes unmet needs to identify product and service opportunities. Able to summarize qualitative and quantitative studies, drawing actionable conclusions for the business. Recommends strategies based on market research results.
• Translates customer input into unmet needs. Evaluates key assumptions and variables that factor into the conclusions of market research.

Portfolio Development

• Leads Service and RDI collections across all NPD, sustaining and research projects from start to finish, engaging key internal stakeholders (R&D, portfolio marketing, finance, service, sales, operations) along the way.
• Partners with the larger group to incorporate the service plan into the initial strategy. Collaborates cross-departmentally to participate in the process.
• Utilizes KOL relationships to provide impactful feedback on current and future business strategy and gaps in current offering.
• Oversees service development activities for multiple products or product lines.

Developing the Strategy & Marketing Plan

• Develops and authors key strategic documents: strategic plan, annual marketing plan, product launch plans, service and RDI collections plan, etc.
• Gains organizational alignment to the strategy and marketing plans with key stakeholders.

Marketing Objective

• Can calculate Customer Lifetime Value for a specific customer type.
• Mentors others on how to connect FE / business/Service goals to brand vision and strategy.
• Anticipates and understand market dynamics that may impact acquisition and retention objectives as well as marketing strategy; makes proactive recommendations to business leaders.

Source Volume & Strategic Focus

• Guides teams in the allocation of resources between stimulating demand vs. earning competitive share to maximize financial results for the FE.
• Continually monitors market trends and mentors’ others on sources of volume and strategic focus.
• Continually monitors and evaluates current market strategy and makes recommendations on new source of volume strategies.

Sales /Service/Distribution channel

• Establishes multi-channel strategies for diverse products, services, and markets.
• Documents and analyzes the benefits, risks, and considerations for several sales, service and distribution channels.
• Evaluates the considerations for the optimal balancing of sales, service and distribution channels.
• Teaches others how to use advanced technologies and tools for sales, service and distribution channels.
• Advises on key elements of planning and executing a multi-channel sales, service or distribution channels strategy.
• Analyzes market fluctuations on the organization's products in terms of channel mix.

Forecasting / IBP

• Effectively uses appropriate benchmarks and documents key assumptions when developing forecasts.
• Forecasts service while considering the market, product, and other valuable factors.
• Coaches others on service forecasting methods and tools.
• Recommends solutions to sales (change to service/collections) forecasting issues in an effective and timely manner.

Supply Chain / PLCM

• Develops and incorporates the PLCM plan into the initial strategy.
• Discusses considerations for integrating partner and supplier transactions.
• Continually builds the case for product line consolidation (rationalization).
• Actively manages the product life cycle with clear multi-generational planning.
• Participates in joint planning, process design/redesign with clients and partners.
• Participates in development of contingency plans in the event of a supply chain interruption.

Pricing

• Establishes mechanisms for communicating with and influencing product developers, operations and service providers.
• Able to perform the economic value analysis to identify key drivers to establish pricing strategy, including service contract pricing.
• Manages price competition for the FE, product or portfolio and assures alignment with overall business unit pricing goals. P&L drivers
• Designs alternative approaches for determining revenue and profit potential given different pricing approaches.
• Able to identify opportunities to modify pricing strategy based on market conditions and PLCM.

Marketing Channel

• Outlines and recommends a channel approach that is consistent with the Marketing Strategy and brand positioning.
• Consults on the benefits, risks and considerations for multiple marketing channels.
• Monitors effectiveness of all marketing channels and promotional campaigns.
• Oversees market fluctuations and the market share of own organization's products and services.

Value Prop Segmentation

• Drives segmentation methods to improve commercial efficiency.
• Ensures the product or portfolio's Main and Dynamic variable are consistent with the product or portfolio service strategy.
• Executes on the segmentation variable and seeks evidence that focus on the segmentation variable delivers competitive advantage.

Service Enablement

• Masters both the service aspects of the product/product line, and sets the direction for content necessary to pass information to the service and sales team.
• Provides clear, strategic and prioritized direction to the to the service and sales teams through written communications, presentations at training meetings and informal interactions
• Analyzes customer requirements and provides customized technical support or solutions.
• Evaluates data comparing the organization's products or services to competitor's offerings.

What You Will Need

• Bachelor’s degree required
• MBA preferred
• 8+ years of work experience required
• 5+ years medical device or marketing/sales experience preferred
• Upstream or downstream marketing experience preferred
• Ability to manage multiple projects while delivering on established timelines
• Must be able to understand and work within complex interdivisional procedures and policies
• Demonstrated proficiency in Microsoft Office (Excel, Word & PowerPoint)