Principal Portfolio Manager - Digital

As a Principal Portfolio Manager - Digital on Stryker's Endoscopy team, you will help develop and direct marketing programs for the Digital Integration product category. This is an Upstream Marketing focused role.

Who we want

• Hard-working winners. Confident, competitive and results-oriented professionals who create a track record of success.

• Dedicated achievers. People who thrive in a fast-paced environment and will stop at nothing to ensure a project is complete and meets regulations and expectations.
• Effective communicators. People who can interpret information clearly and accurately to concisely communicate results and recommendations to stakeholders.
• Collaborative partners. People who build and leverage cross-functional relationships to bring together ideas, information, use cases, and industry analyses to develop best practices.

What you will do

• Advise on the organization's major competitors
• Anticipate and understands the different types of competition that will be faced in the future
• Monitor market activity, penetration and competitive wins or losses
• Identify new customer groups and tailor marketing strategies to meet both current and prospective customer needs
• Build relationships with key opinion leaders and establish relationships with new thought leaders
• Analyze unmet needs to identify product and service opportunities. Able to summarize qualitative and quantitative studies, drawing actionable conclusions for the business.
• Identify market trends and proactively adjust strategy based on healthcare environment
• Lead the new product development process (NPDP) from start to finish, engaging key internal stakeholders along the way
• Collaborate cross-departmentally to participate in the NPDP process
• Lead the execution strategy for the defined portfolio
• Communicate long-term portfolio strategy to key stakeholders to gain organizational alignment    
• Lead product life cycle management of the portfolio from launch to obsolescence
• Partner with R&D to anticipate future needs and the strategic assets needed to compete
• Partner with Clinical Affairs to generate clinical trials, research grants, and cost-benefit analysis papers to support clinical claims strategy
• Align customer acquisition or retention strategies to the broader portfolio strategy
• Align the portfolio segment strategy to broader business strategy             
• Create and recommend a category definition based on the strategic phase of the business
• Understand how to target customers based off of total market potential and opportunity                                                                                                                                  
• Continually monitor market trends and make recommendations on market opportunity and strategic focus
• Effectively use appropriate benchmarks and document key assumptions when developing forecasts
• Develop and incorporate the product lifecycle management (PLCM) plan into the initial strategy
• Manage price competition and assures alignment with overall business unit pricing goals
• Monitor effectiveness of all marketing channels and promotional campaigns

What you need

• Bachelor’s degree required
• MBA preferred
• 8+ years of work experience required
• 5+ years medical device or marketing/sales experience preferred

*Preference is Hybrid out of San Jose, CA or Flower Mound, TX*