Marketing Manager

Position summary:

•         This is a management position that contributes and achieves results through others. The role is responsible for managing subordinates in professional jobs or managing through subordinate managers / supervisors or is a leader of process that achieves results through others, who are not direct reports. Job requires comprehensive understanding of the concepts and principles in their discipline. The requirement for a broader knowledge implies the need to understand other concepts and principles in context to resolve issues that have an impact beyond the area. The job has full management of a team, including management of people, defining roles and responsibilities, planning for the department's future needs and operations, counselling employees on performance and contributing to employee pay decisions or changes. This job typically requires a degree or equivalent and a minimum of 8 or more years’ experience.

Essential duties & responsibilities:

Product Management

• Define and execute product life cycle including phase-in (launch) and phase-out (PLCM) of products
• Price structure setting according to value preop, healthcare environment, competitor landscape, reimbursement policy and potential target
• Coordinate market demand/supply with relevant functions 

Business Strategy

• Define annual marketing plan and justify resources allocation upon business needs 
• Define product market access plan with solid market intelligence   
• CER investment plan, budgeting and implement timeline 
• Advises on key elements of planning and executing different models of sales strategy. 
• Based on business potential and company expectation to prioritize portfolio launching strategy with Sales and RA team 

 
Market Analysis & Strategy insight

• Tracking market trend to gain visibility on business development
• Provide analysis of business performance via IMS, inventory, margin data

Marketing Activity & Education

• Based on short- and long-term business objectives to define marketing activity scope, nature and investment.
• Design and implement education platform for internal staffs, customers to promote Stryker mission

Education & special trainings:

• Degree holder in Marketing or related fields

Qualifications & experience:

• At least 10 years of experience across Sales & Marketing functions in medical device industry
• Extensive operational knowledge and on-the-field experience in both Sales and Marketing
• Excellent interpersonal skills with proven track record in building trust other functional teams, and able to foster effective collaboration to achieve department / company goals
• Have marketing, advertising, PR, digital solution agency experience is preferable.
• Excellent in both written and spoken English

Physical & mental requirements:

• Capable of developing of trust and strong relationships with Channel, sales professionals, internal stakeholders, and key customers (KOL).
• Understand overall picture of business nature including interactive mechanism among resources and related process so as to increase effectiveness & efficiency of marketing strategy implementation.
• Capable of providing insight on business potential identification correlated with SWOT of business portfolio.
• Eager to deal with challenge. Having courage to adopt change.  Be consistent on focus & strategy implementation.
• Able to uphold Stryker mission and value.
• Excellence communication skill to engage, collaborate & deliver with stakeholder.
• Determine to achieve goal with good tracking on progress upon planning.