Marketing Associate, Nico

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Portage, MI, 49002, US
Job details
Work flexiblity: Hybrid or Onsite Req ID: R529045 Employee type: Full Time Job category: Sales and Marketing Travel: 50% Relocation: Yes

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Job description

As a Marketing Associate on Stryker's Neurosurgical team, you will help drive the brand implementation and sales support for NICO products.

This role is based and located in Kalamazoo, MI on a hybrid work schedule.

What you will do 

  • Understand key competitors and their relative strengths/weaknesses 
  • Understand customer groups, including why customers buy the product or service 
  • Identify critical customer needs and preferences 
  • Provides customer feedback to marketing leadership 
  • Aid in the construction of the marketing plan 
  • Understand basic budget management principles 
  • Understand general marketing principles such as segmentation, targeting, and positioning 
  • Is the subject matter expert for applicable products/product lines and able to field technical questions. [note: some products are more technical than others and will take longer to get to SME status] 
  • Support sales training initiatives and programs throughout the year 
  • Support the on-label use and promotion of all products 
  • Understand and supports setting price and maintaining product or portfolio margin 
  • Share basic customer satisfaction input trends with the salesforce 

What you need 

Required:

  • Bachelor’s degree required 
  • MBA preferred 
  • 0+ years of work experience required 

Preferred:

  • Previous  experience with or familiarity with MIPS (minimally invasive parafascicular surgery), neurosurgery or neurovascular procedures preferred
  • Understanding of neurovascular procedures ICH  preferred
Health benefits include: Medical and prescription drug insurance, dental insurance, vision insurance, critical illness insurance, accident insurance, hospital indemnity insurance, personalized healthcare support, wellbeing program and tobacco cessation program. Financial benefits include: Health Savings Account (HSA), Flexible Spending Accounts (FSAs), 401(k) plan, Employee Stock Purchase Plan (ESPP), basic life and AD&D insurance, and short-term disability insurance. Stryker offers innovative products and services in MedSurg, Neurotechnology, Orthopaedics and Spine that help improve patient and healthcare outcomes. Alongside its customers around the world, Stryker impacts more than 150 million patients annually. Depending on customer requirements employees and new hires in sales and field roles that require access to customer accounts as a function of the job may be required to obtain various vaccinations as an essential function of their role. Apply Now