Marketing Associate - Hybrid

As a Marketing Associate on Stryker's Neurosurgical team, you will help drive the brand implementation and sales support for NICO products.

This role is based and located in Kalamazoo, MI on a hybrid work schedule.

Who we want 

• Hard-working winners. Confident, competitive and results-oriented professionals who create a track record of success. 
• Dedicated achievers. People who thrive in a fast-paced environment and will stop at nothing to ensure a project is complete and meets regulations and expectations. 
• Effective communicators. People who can interpret information clearly and accurately to concisely communicate results and recommendations to stakeholders. 

What you will do 

• Understand key competitors and their relative strengths/weaknesses 
• Understand customer groups, including why customers buy the product or service 
• Identify critical customer needs and preferences 
• Provides customer feedback to marketing leadership 
• Aid in the construction of the marketing plan 
• Understand basic budget management principles 
• Understand general marketing principles such as segmentation, targeting, and positioning 
• Is the subject matter expert for applicable products/product lines and able to field technical questions. [note: some products are more technical than others and will take longer to get to SME status] 
• Support sales training initiatives and programs throughout the year 
• Support the on-label use and promotion of all products 
• Understand and supports setting price and maintaining product or portfolio margin 
• Share basic customer satisfaction input trends with the salesforce 

What you need 

• Bachelor’s degree required 
• MBA preferred 
• 0+ years of work experience required 
• Previous  experience with or familiarity with MIPS (minimally invasive parafascicular surgery), neurosurgery or neurovascular procedures preferred
• Understanding of neurovascular procedures ICH  preferred