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Job description
The Manager, Upstream Marketing is a critical role within the Stryker Sage business unit, embedded within the Research & Development organization. This role is responsible for leading across people, process, and projects, developing a high-performing team of Upstream marketing a specialists to capture and translate the Voice of Customer (VOC) and Voice of Sales into actionable insights.
This position is based in Cary, IL and offers a hybrid work flexibility. You will be required to travel up 30%
What you will do:
Market Intelligence & Competitive Strategy
Advise on major competitors and anticipate future competitive dynamics
Monitor market activity, penetration, and competitive wins/losses
Identify market trends and proactively adjust strategy based on the healthcare environment
Continuously evaluate market opportunities and recommend strategic focus areas
Define category strategy based on business lifecycle and market positioning
Customer Insights & Segmentation
Identify new customer segments and tailor strategies to meet current and future needs
Translate customer insights and Voice of Customer (VOC) into actionable unmet needs
Analyze qualitative and quantitative research to identify product and service opportunities
Lead customer targeting strategies based on total market potential and opportunity
KOL & External Engagement
Build and maintain relationships with Key Opinion Leaders (KOLs) and emerging thought leaders
Product Strategy, NPDP & Lifecycle Management
Lead the New Product Development Process (NPDP) end-to-end, engaging cross-functional stakeholders
Collaborate cross-functionally to support NPDP execution
Lead portfolio execution strategy and long-term portfolio planning
Partner with R&D to anticipate future needs and required strategic assets
Develop and integrate Product Lifecycle Management (PLCM) plans into overall strategy
Cross-Functional Leadership & Alignment
Align customer acquisition and retention strategies with broader portfolio strategy
Align portfolio segment strategy with overall business objectives
Communicate long-term strategy to drive stakeholder alignment
Raise organizational awareness of industry standards, practices, and guidelines
Clinical, Evidence & Partnerships
Partner with Clinical Affairs to support clinical trials, research initiatives, and value-based evidence development
Financial, Pricing & Performance Analytics
Manage pricing strategy and ensure alignment with business unit goals
Develop forecasting frameworks, including benchmarking and key assumptions
Define success metrics and evaluate business performance
Monitor effectiveness of marketing channels and campaigns
Contribute to best practices in performance analysis and reporting
What you need
Required
Bachelor’s degree required
8+ years of work experience required
Preferred
MBA
5+ years medical device sales or marketing experience
2+ years of people management experience
Excellent presentation and interpersonal communication skills
Strong analytical and problem-solving skills
Ability to manage multiple projects while delivering on established timelines
Ability to be persuasive in the absence of organizational authority
Must be able to understand and work within complex interdivisional procedures and policies
Demonstrated proficiency in Microsoft Office (Excel, Word & PowerPoint)
United States of America Pay Ranges:
- US10: $129,800 - $216,400 USD Annual
View the U.S. work location and transparency guide to find the pay range for your location.
Health benefits include: Medical and prescription drug insurance, dental insurance, vision insurance, critical illness insurance, accident insurance, hospital indemnity insurance, personalized healthcare support, wellbeing program and tobacco cessation program. Financial benefits include: Health Savings Account (HSA), Flexible Spending Accounts (FSAs), 401(k) plan, Employee Stock Purchase Plan (ESPP), basic life and AD&D insurance, and short-term disability insurance. Click here to learn more about: US Stryker employee benefits Stryker offers innovative products and services in MedSurg, Neurotechnology and Orthopaedics that help improve patient and healthcare outcomes. Alongside its customers around the world, Stryker impacts more than 150 million patients annually. Depending on customer requirements employees and new hires in sales and field roles that require access to customer accounts as a function of the job may be required to obtain various vaccinations as an essential function of their role.
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