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Job description
Position summary:
This role supports Strategic Marketing Director to drive market analysis, executes marketing strategies, and manages the product life cycle to enhance Stryker’s market share and influence. Key responsibilities include communicating with cross-functional teams, developing marketing and pricing strategies, and planning product launches. It will also have impact on commercial strategy development and business growth fulfillment with an emphasis on portfolio-level insights and collaboration across teams.
Essential Duties & Responsibilities: (Detailed Description)
Market Intelligence/Competitor Intelligence:
Plan and implement marketing research to well depict market and competitor dynamics, set up and maintain corporate level quarterly tracking dashboard to support business growth and expansion
Participate in strategic recommendations to maintain a competitive edge in the market
Participant in market segmentation and targeting strategies development to identify key customer segments and growth areas
Business Analysis and Portfolio Management:
Work closely with BU marketing teams to identify key business challenges and new growth opportunities, initiating and executing strategic projects to support business growth
Analyze corporate portfolio strengths and weaknesses with break down into segment level, and align with region and global team to develop portfolio enhancement plans
Strategy Planning and Business Development:
Support BUs and corporate to develop long/mid-term growth plans and short-term annual marketing plan
Collaborate closely with downstream marketing team to define and execute go-to-market strategies for new product launches and existing product lines.
Collaborate with region and global BD team to identify local business development opportunities, aiming to improve China portfolio offerings and drive China growth
Education & Experience:
University degree or above required, MBA preferred
Candidates with a major in or relevant to medicine preferred
5 years or above product management/strategic planning experience required
At least eight years’ experience in marketing role within medical device or pharmaceutical industry.
A proven track record in developing and administering marketing programs
Physical & Mental Requirements:
Outstanding strategic thinking and problem-solving capabilities
Excellent analytical and project management skills
Good English communication both in oral and written
Result driven
Ability to build relationships across all levels of the organization
Strong communication and strategy shaping capability is a must have