Manager, Downstream Marketing

As the Manager, Downstream Marketing for our Acute Care business at Stryker, you will play a critical role in driving commercial success through strategic marketing initiatives that directly impact sales growth and market expansion. You will be responsible for defining, developing, and executing brand and go-to-market strategies that elevate product visibility, fuel revenue generation, and strengthen customer loyalty across the portfolio.

What You Will Do:

• Lead the development and execution of commercial marketing strategies that directly support revenue goals, including sales enablement tools, competitive positioning, and promotional campaigns.

• Serve as the brand and market expert, setting strategic direction for portfolio growth through compelling messaging, campaign execution, internal/external training, and customer engagement programs.

• Align with global and regional teams to set annual and long-range brand strategies to achieve aggressive sales, profit, and market share targets.

• Deliver scalable marketing assets, tools, and campaigns that drive sales team performance and resonate with healthcare decision-makers.

• Collaborate cross-functionally to identify and execute educational and brand experience initiatives that enhance customer engagement and strengthen the sales pipeline.

• Develop deep partnerships with sales leaders, internal stakeholders, and key customers to understand market dynamics and translate insights into actionable marketing plans.

• Co-develop the Annual Marketing Plan and 3–5 year portfolio roadmap in partnership with divisional and local marketing and sales teams.

• Work closely with leadership to forecast demand, optimize inventory planning, and align marketing tactics with sales strategies.

• Own the product lifecycle management process including successful product launches, market introductions, and phase-out strategies.

• Analyze business performance, brand perception, and competitive landscape to uncover insights and drive decisions that support sales objectives.

• Partner with divisional leaders on new product development, line extensions, and M&A strategies to enhance commercial opportunities.

• In collaboration with Sales Education, identify internal training needs and deliver impactful training content that enhances field team confidence and close rates.

• Manage branding, messaging, positioning, and pricing strategies that reflect market realities and drive commercial success.

What you will need:

Required:

• Bachelor’s degree required
• 8+ years of work experience required

Preferred:

• MBA preferred
• 5+ years medical device or marketing experience preferred
• 2+ years of people management experience preferred
• Background in sales or experience supporting field sales teams is highly desirable