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Job description
As a Downstream Product Manager on Stryker’s Interventional Spine (IVS) team, you will help drive strategic focus for the Interventional Oncology product portfolio. You will be responsible for the capital and disposable products within this segment of the IVS business, collaborating alongside brand leaders. You will also be tasked with creating promotions and initiatives that will directly correlate to growth of the product line in the marketplace.“*
WHO WE WANT:
• Hard-working winners. Confident, competitive and results-oriented professionals who create a track record of success.
• Dedicated achievers. People who thrive in a fast-paced environment and will stop at nothing to ensure a project is complete and meets regulations and expectations.
• Effective communicators. People who can interpret information clearly and accurately to concisely communicate results and recommendations to stakeholders.
• Collaborative partners. People who build and leverage cross-functional relationships to bring together ideas, information, use cases, and industry analyses to develop best practices.
WHAT YOU WILL DO:
• Understand key competitors and their relative strengths/weaknesses
• Understand customer groups, including why customers buy the product or service approach for the product or portfolio
• Understand the different marketing channel strategies and associated business implications
• Track and report results/KPIs to leadership and sales
• Understand key competitors and their relative strengths/weaknesses and maintains networks of people and resources for obtaining competitive information
• Explain different product features to different customers as appropriate to their needs
• Play a role in developing key strategy documents: strategic plan, annual marketing plan, product launch plans, etc.
• Support the creation of Project Charters, CERs, and Business Case Financial Models as applicable
• Create marketing strategies to understand, develop, and enhance the relationship between the customer and the product or portfolio
• Synthesize market trends and make recommendations on areas of strategic focus
• Develop new strategies, sales tools, and communication plans for the product or portfolio
• Work closely with sales training/sales enablement to set the sales training strategy for the product or portfolio
• Articulate desired communications outcomes consistent with marketing strategy to MarComm team
• Establish short-range and long-range improvement goals for the product management team, and under guidance, develop action plans to achieve those goals
• Analyze customer satisfaction to assess trends in customer engagement, and incorporates trends into strategic planning
• Provide marketing intelligence group with key objectives and inputs to drive customer insights
WHAT YOU NEED:
Required:
• Bachelor’s degree required
• 4+ years of work experience in marketing/product marketing or relevant field required
Preferred:
• 2+ years medical device marketing experience preferred