Director, Upstream Marketing

Competitive Insights

• Consults on a variety of competitive analyses globally.
• Develops processes to improve the accuracy and effectiveness of the competitive analysis function and information.
• Initiates discussions on the historical background and future aspiration of leading competitors.
• Predicts and improves our competitive position with appropriate ambition.
• Leads in the evaluation and selection of competitive analysis tools and technologies.
• Leads analyses of the organization's current and potential competitive environment and strategies.

Customer Insights

• Expands and refines network of KOLs to achieve business need.
• Leads the business in successful marketing campaigns with a variety of products in diverse markets.
• Establishes organizational guidelines for properly addressing customer needs.
• Synthesizes customer needs to inform future innovations.

Market Research

• Establishes alternative theories and models based on results of market research.
• Develops advanced tools and techniques for validating market research.
• Leads in establishing rigorous policies and standards for market information.
• Predicts industry trends and innovations in market research.
• Demonstrates deep knowledge of market dynamics and the ability to recognize future trends.
• Leads the development of methodologies and approaches for conducting market research.
• Leads discussions on the historical background and future perspectives of market research.

Industry Insights

• Articulates industry-specific issues and challenges within our organization.
• Monitors relevant industry trends and their implications.
• Monitors market changes and mobilizes business to adjust accordingly.
• Explains business directions of key competitors and industry leaders.
• Comments on recent developments in industry's regulatory environment.
• Describes the history and evolution of the industry and specific segments thereof.

Portfolio Development

• Leads the process from start to finish, bringing the necessary individuals and groups along the way.
• Partners with Regulatory to predicts industry and regulatory to anticipate opportunities and challenges.
• Leads evaluations of the history, evolution, and future plans of product or service lines.
• Mentors others on the architecture and integration of cross-functional products or services.

Developing the Strategy & Marketing Plan

• Uses strategic planning to enable organizational learning.
• Leads strategy and marketing planning effort to generate healthy discussion about the overall direct of the FE.
• Coaches others on the development of the marketing plan.

Brand Stewardship

• Recommends changes to the company's FE (brand) structure based on company and category changes
• Establishes long-term vision for FE brand structure across business unit, to match company strategic vision.
• Expresses company strategy in terms of competences, strategic assets and customer benefits.
• Guides teams in the development of future competencies to anticipate changes in market conditions and customer requirements.

Evidence Generation

• Mentors others on the importance, process and linkage of evidence generation to the value proposition.
• Coaches the team on the importance of evidence generation and linkage to the value proposition.

Marketing Objective

• Leads the FE, linking goals to company-wide strategy.
• Rapidly redirects the efforts of the specific FE to achieve business goals in the face of changing market conditions.
• Links customer acquisition and retention efforts to the overall brand strategy.
• Links customer metrics to business outcomes.
• Articulates budgets in terms of customer acquisition and retention goals.
• Able to generate segmentation variables from customer insights.
• Directs changes in the marketing resource allocation mix as needed to achieve stakeholder alignment.

Other

• Leads a team of professionals develops employees, which includes hiring, communicating company policies, coaching and counseling, administering performance appraisals, and enforcing company policies through appropriate disciplinary measures.
• Responsible and accountable for actions promoting an environment that fosters personal growth and development.
• Serves as the representative for various enterprise projects and transformation initiatives.
• Champions technology, organization and culture changes as required by business needs.
• Proactively looks for opportunities for collaboration within and across businesses/divisions.
• Determines and pursues courses of action necessary to obtain business results.
• Inspires trust and builds followership.
• Champions emerging business opportunities considering synergies across multiple businesses.

Education & Special Trainings:

• Bachelor’s degree required
• MBA preferred

Qualifications & experience:

• 10+ years of work experience required
• 7+ years medical device and marketing/sales experience preferred
• 4+ years of people management experience highly preferred
• Strong analytical and problem-solving skills
• Ability to manage multiple projects while delivering on established timelines
• Ability to be persuasive in the absence of organizational authority
• Must be able to understand and work within complex interdivisional procedures and policies
• Demonstrated proficiency in Microsoft Office (Excel, Word & PowerPoint)