Business Unit Director, Medical, UK/IRE

Role Summary

The Business Unit Director will be responsible, through a matrix managed business, for the sales and marketing function of the Medical Division in the UK and Ireland. The BUD will coordinate an organization comprised of Regional Sales Managers, Sales Representatives Product Managers, as well as other current or potential support roles aimed at growing the business and winning market share. The role has full P&L responsibility and is responsible for executing the strategic goals of all Business Units within the Stryker Medical Division. 

Your key responsibilities

• Manage P&L responsibility of the business unit.
• Full responsibility for the development as well as execution of the annual marketing plan of the BU.
• Responsible for managing managers as well as individual contributors.
• BUD is expected to meet or exceed its annual sales revenue target as defined in the division budget. 
• BUD is expected to run a profitable business. The expectation is that RSMs and sales teams will meet margin expectations by implementing an appropriate pricing policy to get sales in line with the sales revenue target as well as meet margin expectations as defined in the annual budget.
• BUD is expected to meet & exceed the target for operating income.
• Working closely with the EMEA sales & marketing management to set and execute the franchise strategy with an emphasis on providing differentiation which grows Stryker’s market share.
• Proactively lead the team of people delivering high levels of team engagement which translates into financial results. Act as a developer of people creating a future pipeline of talent for Stryker.
• Provide accurate sales forecasts each month and rolled up into EMEA.
• Manage key customer relationships (existing and new), aimed at retaining and growing the business and reputation of Stryker in the market. Consistent field-based selling activities with KOLs in support of the local business unit team.
• Understanding the value drivers of the business and identifying profitable commercial opportunities to grow revenue and being actively involved in validating market share in collaboration with the divisional processes.
• Collaborate with the other Stryker business units and within the Medical EMEA business unit. The role will also work with all the country enabling functions to ensure all internal policies/procedures are adhered to in a timely manner.

Education

• Third level Life sciences, Pharmaceutical or Business degree desirable

Experience

• Solid experience as Commercial Director or Division Business Unit Leader for a small medical device business with proven career progression.
• Direct capital and consumable selling experience required, preferable in the medical device industry; with a good knowledge of opinion leaders and of the main products and competitors;
• This leader needs to be out and about, with high visibility and impact, living and breathing all Stryker’s values to customers and employees alike.
• Proven experience in delivering market share growth and financial commitments.
• Demonstrated success in building, managing, motivating and developing strong sales. This includes acumen in setting sales coverage and leveraging territory coverage and customer focus
• Demonstrated ability to build engagement and leverage performance management systems to reach business objectives; includes goal setting, performance planning and monitoring, coaching, feedback and performance review
• Strong commercial/financial acumen; including demonstrated record of overachieving organizational goals (e.g., sales quota, growth quota, sales, P&L, engagement)
• Excellent collaboration and communication skills; strong cross-functional influencing skills & teamwork.
• Fluency in English