Brand Manager, CMF

As our Brand Manager for our CMF business, you will be the brand expert who sets strategic direction and ensures execution for portfolio growth through development and execution of marketing campaigns and strategies, portfolio development, internal and external education strategies.

WHAT YOU WILL DO:

· Responsible for the product, program, or portfolio strategy

· Interpret competitive landscape and incorporate into marketing strategy

· Author key strategy documents: strategic plan, annual marketing plan, product launch plans, etc

· Deploy resources to measure, monitor, and direct changes to marketing strategy to drive customer engagement

· Drive segmentation and targeting methods to improve commercial efficiency

· Establish pricing strategy that assures alignment with overall business goals and P&L drivers

Lead, mentor, and develop a high-performing team, fostering an environment of collaboration, continuous learning, and professional growth.

· Establish metrics and goals/success criteria and milestones

· Conduct post-launch analysis and implements lessons learned

· Forecast sales while considering the market, product, and other valuable factors

· Mentor, develop and influence across the business, intentionally building cross-divisional relationships

· Develop key relationships with industry/market thought leaders, organizations, and institutions, and translate business insights into future business strategy.

WHAT YOU NEED:

Required:

· Bachelor’s degree

· 8+ years of work experience

· Minimum of 5+ years medical device experience

Preferred:

· Prior sales or marketing (marketing manager, product manager, associate manager, etc) experience.

· Proven experience leading a team.