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Job description
As a Brand Manager for the Arthroscopic Visualization portfolio, you will play a critical role in driving the growth, positioning, and commercialization of one of Stryker Endoscopy’s most strategic U.S. product portfolios. You will be responsible for creating and executing integrated marketing strategies to strengthen Stryker’s leadership in arthroscopy and accelerate adoption of our advanced visualization platforms.
In this role, you will be required to travel up to 30% of the time.
What you will do
Portfolio Strategy & Execution
Own the U.S. marketing strategy for arthroscopic visualization, aligning with global portfolio teams and commercial leadership.
Translate surgeon, facility, and sales insights into actionable positioning, messaging, and go-to-market strategies.
Develop annual marketing plans and lead execution across product launches, promotional campaigns, and competitive response.Commercial Enablement
Partner closely with U.S. Sales Leadership to drive portfolio growth and achieve business targets.
Create impactful sales tools, training resources, and campaigns to equip reps and strengthen surgeon engagement.
Monitor key performance metrics, market share trends, and customer adoption to adjust strategies in real-time.Customer & Market Engagement
Build relationships with key opinion leaders (KOLs), surgeons, and OR staff to strengthen advocacy and identify unmet needs.
Lead advisory boards, cadaveric labs, and clinical marketing initiatives to showcase portfolio value.
Conduct win-loss analysis and competitive assessments to sharpen differentiation.Cross-Functional Collaboration
Work with R&D, Clinical, Medical Education, and Upstream Marketing to influence pipeline development and ensure future technologies meet U.S. market needs.
Partner with other Stryker divisions to drive synergy in surgeon relationships and procedural growth.
What You Need
Required
Bachelor’s degree in Marketing, Business, or related field (MBA preferred).
8+ years of work experience.
5+ years of experience in medical device marketing, product management, or related commercial roles, medical device sales.
Excellent communication and presentation skills with the ability to engage executives, surgeons, and sales teams.
Preferred
Strong project management skills and ability to influence without authority across multiple functions.
Experience with arthroscopy/orthopedics is highly desirable
Sport medicine and or endo
Ability to design and execute brand strategies with measurable results.
$100,000-$215,300 salary plus bonus eligible + benefits. Individual pay is based on skills, experience, and other relevant factors.
Posted: October 30th, 2025
This role will be posted for a minimum of 3 days.
Health benefits include: Medical and prescription drug insurance, dental insurance, vision insurance, critical illness insurance, accident insurance, hospital indemnity insurance, personalized healthcare support, wellbeing program and tobacco cessation program. Financial benefits include: Health Savings Account (HSA), Flexible Spending Accounts (FSAs), 401(k) plan, Employee Stock Purchase Plan (ESPP), basic life and AD&D insurance, and short-term disability insurance. Stryker offers innovative products and services in MedSurg, Neurotechnology and Orthopaedics that help improve patient and healthcare outcomes. Alongside its customers around the world, Stryker impacts more than 150 million patients annually. Depending on customer requirements employees and new hires in sales and field roles that require access to customer accounts as a function of the job may be required to obtain various vaccinations as an essential function of their role.
This role will be posted for a minimum of 3 days. Click here to view the original posting date.
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