Director, Upstream Marketing in Portage, MI at Stryker Corporation

发布日期: 9/5/2019



The Director, Upstream Marketing is responsible for driving new product development  plans for diverse and complex products to drive brand preference- delivering market and share growth. The Director, Upstream Marketing defines and delivers an integrated innovation plan utilizing new product development and M&A in collaboration with other marketing team members and cross-functional partners. The Director, Upstream Marketing develops productive relationships with the R&D, business development, the sales organization, key opinion leaders, and other stakeholders to fully understand product performance and customer needs.

  • Defines and executes innovation strategy to achieve divisional revenue goals within allocated budget.
  • Develops and recommends strategic new product development plan to gain greater market share, improved revenue and increased penetration.
  • Assesses potential markets to provide insight and input into new product development projects, M&A and divestitures decisions.
  • Provides advice and counsel to senior business leaders about strategic opportunities to grow brands and financial results.
  • Monitors sales and market trends and makes recommendations for enhancing market penetration and share growth- including inputs to 5 year strategic plan
  • Fosters an environment of continued capability enhancement and professional development of upstream marketing department
  • Leads cross-functional pre-commercialization teams to successfully prepare new products for seamless transition to downstream launch partners
  • Collaborates with customers, marketing intelligence and third-party sources to monitor, understand and respond to competitive product performance, branding, messaging, and tactics through innovation
  • Engages reimbursement and clinical teams to ensure robust market-access capabilities for new products
  • Cultivates key customer relationships, working productively with physicians and the field sales organization to gain market insight, obtain voice of customer, and validate direction of development projects
  • Strategically engages and inspires salesforce through progess updates, innovation councils, and other activities
  • Engages global marketing partners to ensure all appropriate geographies are included in voice of customer, product design, and launch scope activities
  • Bachelor’s Degree required
  • 10+ years relevant experience required.
  • Advanced understanding of business strategy, marketing brand and business plans, product launch strategy and support, marketing and sales execution and sales support preferred.
  • Demonstrated track record of creating high-performing teams and evidence of managing manager-level employees preferred

Yes  ☒

No    ☐

Kalamazoo, MI


  • Light work: may exert up to 10 pounds of force occasionally and/or negligible amount of force frequently or constantly to lift, carry, etc. Generally involves sitting most of the time.
  • Coordination of eye, hand and foot movement with an ability to grasp by hand and meet cognitive demands to include visual and auditory discrimination / memory, reading ability and memory retention ability.
  • Exercise discretion and independence when applying professional expertise.
  • Must be able to manage time, projects, stress and conflict.
  • Must possess strong interpersonal skills including written and oral communication.
  • Must be able to bring tasks through to completion with minimal supervision.
  • Must have the ability to prioritize work and keep detailed and confidential records.
  • Must be able to communicate / present to large groups of people.

Yes    ☒

No     ☐

Work From Home: No

Travel Percentage: Up to 50%

Stryker Corporation is an equal opportunity employer. Qualified applicants will receive consideration for employment without regard to race, ethnicity, color, religion, sex, gender identity, sexual orientation, national origin, disability, or protected veteran status. Stryker is an EO employer – M/F/Veteran/Disability.

Stryker Corporation will not discharge or in any other manner discriminate against employees or applicants because they have inquired about, discussed, or disclosed their own pay or the pay of another employee or applicant. However, employees who have access to the compensation information of other employees or applicants as a part of their essential job functions cannot disclose the pay of other employees or applicants to individuals who do not otherwise have access to compensation information, unless the disclosure is (a) in response to a formal complaint or charge, (b) in furtherance of an investigation, proceeding, hearing, or action, including an investigation conducted by the employer, or (c) consistent with the contractor’s legal duty to furnish information.