Territory Sales Manager - Endoscopy Visualisation, North London & East Anglia in Cambridge at Stryker Corporation

Date Posted: 11/3/2020

Job Snapshot

Job Description

The Job's Mission

As a Territory Sales Manager you will be primarily responsible for meeting and exceeding sales objectives for your territory. You will represent Stryker as a leader in our industry, building and maintaining strong business relationships with all key stakeholders. As part of a highly successful team, you will manage Stryker Centres of Excellence and will be expected to engage with surgeons, hospital management and other healthcare professionals (HCPs), at the highest level. You will be required to manage existing business with exceptional customer service while identifying new sales opportunities and ultimately converting these into new business. You will be responsible for communicating with customers on a variety of topics including the safe and effective use of Stryker products, new product launches, advancements in technology and educational programs. The product portfolio contains Camera stacks, various clinical scopes, fluorescence imaging, consumables and ProCare Service. This role is covering the areas of Essex, Suffolk, Norfolk, Bedford, Hertford, Cambridge and North Greater London.

The Territory Sales Manager is a field-based role responsible for driving sales in your sales territory where you will be responsible for developing relationships with users of the Surgical portfolio.

Your key focus will be to manage existing business and account manage the established customers, while hunting down new business opportunities within the territory.

Key Activities & Accountabilities

Customer service / acquisition of new customers

Territory Planning, executing and monitoring of all measures necessary to guarantee achieving budget

This encompasses in particular:

  • Driving growth in the territory through active constant customer engagement
  • Customer selection, targeted sales approach
  • Plan and execute on a quarterly and annual business plan, this will be showing management of existing revenue streams and customers, and driving acquisition across the territory generating growth.
  • Control all resources and materials in his/her territory (demo kit)
  • Customer care for physicians, surgical/theatre staff and hospital administration with the goal of achieving qualitative and sales-oriented consultation
  • Ensuring products are sold and revenue gains are established within the limits of in-house guidelines,
  • Achieving the sales and margin targets for the territory
  • Managing contracts and pricing agreements in the territory, working with RM and PM to ensure this is within the desired company bands.
  • Representing Stryker to all levels of HCP, commissioners and managers in their territory
  • In-theatre support where required
  • Completing quotes / reporting as and when required


Preferably training in a medical, scientific, technical career or degree in sciences, economics or similar

Experience Required

  • Successful sales experience within the NHS (desired) or in other industries
  • Verifiable success in sales (any experience is a must...surgical sales is desired)
  • Experience of both capital and consumable sales
  • Experience customer acquisition, shows ability to seek new business
  • Knowledge and experience a commercial sales background preferably Surgical sales or NHS lead.
  • Relationship building skills, has to be a natural relationship builder
  • Anatomical proficiency
  • Knowledge of a CRM system
  • Computer skills, MS Office
  • Very good written and spoken English
  • Mobility


  • Communication strengths
  • Sales skills (Classic sales training)
  • Negotiating skills
  • Power of persuasion
  • Disciplined and organized communication and interpersonal skills
  • Sense of responsibility 
  • Ability to work under pressure
  • Charisma
  • Winning personality
  • Decisiveness and assertiveness
  • Ability to handle communications, criticism and conflict
  • Flexibility
  • Strength of purpose

Work From Home: Regularly scheduled days

Travel Percentage: Up to 75%

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