Senior Brand Manager (Southeast Region) in Leesburg, VA at Stryker Corporation

Date Posted: 11/17/2020

Job Snapshot

Job Description

The Senior Brand Manager will be responsible for planning, collaborating, developing, and implementing a yearly marketing plan consistent with business goals and objectives and local sales strategies by partnering with regional sales teams, Areas Vice President and product marketing. The Senior Brand Manager will support the Southeast region of the United States and is expected to travel 30-50% within the region.
 

What you will do

  • Develop and implement the area strategic/business plans for assigned regions in concert with marketing’s global strategic plan.
  • Implement product marketing strategies developed by the marketing teams with the area marketing and sales teams; including new product launches to support local business initiatives and market growth
  • Execute portfolio product marketing strategies to achieve stated revenue, profitability and market share objectives
  • Work with area marketing and sales teams to evaluate local trends in assigned segments or new, but related markets to determine segment penetration opportunities and strategies
  • Establish consistent, local positioning/branding image throughout product lines, promotional materials and events
  • Build relationships with Key Opinion Leaders (KOL’s) and manage relationships from a consulting perspective
  • Manage all field marketing efforts in assigned area
  • Consult with Marketing leaders to identify training needs based on current business performance and desired results
  • Continually evaluate area field marketing plans and programs to ensure focus and direction are delivering results in line with area sales goals and divisional marketing goals
  • Serve as lead product marketing professional within your designated area
  • Provide feedback from the field to the marketing and education teams
  • Participate in marketing and education for all product pre-launch activities
  • Lend educational support to and participate in sales/specialty training
  • Provide field support on all product promotions and field incentive programs
  • Represent division at local, regional and national meetings with customers

What you need

  • Bachelor's Degree (B. A.) from a four-year college or university
  • 6 years minimum experience in a marketing function with direct product management experience or healthcare sales
  • Experience in medical device, specifically orthopedics or spine strongly preferred
  • Demonstrated ability to lead and influence large indirect teams
  • Ability to work collaboratively and independently in a cross-functional and team oriented environment
  • Strong oral and written skills (both in groups and one-on-one interaction)
  • Strong analytical skills and ability to deliver results across multiple and complex projects
  • Demonstrated success in customer and market insights
  • Ability to develop and execute on a marketing plan linked to business goals
  • Microsoft Office with an emphasis in PowerPoint, Excel, and Word
  • Demonstrated complex problem-solving skills
  • Ability to coach and mentor others

#LI-Remote

Work From Home: Remote

Travel Percentage: 40%

Stryker Corporation is an equal opportunity employer. Qualified applicants will receive consideration for employment without regard to race, ethnicity, color, religion, sex, gender identity, sexual orientation, national origin, disability, or protected veteran status. Stryker is an EO employer – M/F/Veteran/Disability.

Stryker Corporation will not discharge or in any other manner discriminate against employees or applicants because they have inquired about, discussed, or disclosed their own pay or the pay of another employee or applicant. However, employees who have access to the compensation information of other employees or applicants as a part of their essential job functions cannot disclose the pay of other employees or applicants to individuals who do not otherwise have access to compensation information, unless the disclosure is (a) in response to a formal complaint or charge, (b) in furtherance of an investigation, proceeding, hearing, or action, including an investigation conducted by the employer, or (c) consistent with the contractor’s legal duty to furnish information.

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