Sales Business Manager, Trauma in Newcastle upon Tyne at Stryker Corporation

Date Posted: 11/17/2020

Job Snapshot

Job Description

Our Sales Business Managers are the top of our Sales tree, the most experienced  and capable people within our sales teams. They help us capture large contracts, manage our large bids, look after our bigger accounts. They help mentor and develop our other team members. Due to internal promotion, our Trauma team are looking to hire a Sales Business Manager, to cover North East England and Cumbria

This role is an ideal opportunity to join a market leader in the Medical Device sector. A company that is making a difference to patients’ lives every day, delivering innovative products and technology to change people’s lives.

In this role you will represent Stryker Trauma as a leader in our industry and the marketplace by building and maintaining strong business relationships with key surgeons and HCP’s.  You will need to be capable of managing a high-volume activity, drive market growth in line with expectations and implement cross divisional strategy to capture new business growth.

This is a fast growing and emerging territory. You will need to live in an area with easy access to the hospitals in the North East & Cumbria. 

Who we want:

Challengers. People who seek out the hard projects and work to find just the right solutions.
Teammates. Partners who listen to ideas, share thoughts and work together to move the business forward.

Charismatic networkers. Relationship-savvy people who intentionally make connections with both internal partners and external contacts.

Strategic closers. Salespeople who close profitable business and consistently exceed their performance objectives.

Game Changers. Persistent salespeople who will stop at nothing to live out Stryker’s mission to make healthcare better.

Customer-Oriented achievers. Representatives with an unparalleled work ethic and customer-focused attitude who bring value to their performance objectives

Candidate Value Proposition

  • Will be part of one of the leading medical technology companies in the world with the most broad portfolio and a dedication to HCP’s , their education , training and helping them to deliver “best in class” outcomes for their patients
  • Fortune 100 company that is dedicated to employee engagement and was the recipient of the Gallup Great Workplace award in 2018
  • Opportunity to work closely with other Stryker colleagues and a Key Account Management team
  • Benefit from personal and career growth, a Sales Career and management pathway and a Stryker Continuous Education Program
  • Stryker UK is one of the Sunday Times Top 100 “Best Companies” to work for

Key Activities & Accountabilities

  • Outperform the market – take over and gain market share for all Stryker Trauma products in the territory and in doing so exceed quarterly sales targets.
  • Maximise current Trauma business – meet all existing customers within the first month and create an immediate impact plan to meet challenges and exploit opportunities
  • Work in partnership with Convert rep on a joint territory to achieve goals and targets
  • Become a product expert – Demonstrate full Stryker Trauma product knowledge by passing the Initial Academy training exam within the first month. Portray further development of portfolio knowledge by graduating from a level 301 Academy course within 18 months
  • Lead in Theatre Surgical Procedures – spend quality time in theatre with customers, and deliver staff training on a continuous basis, as the business requires. Independently assist surgeons in theatre within the first 3 months
  • Research, Develop and Execute Territory specific business plans – create a working document, aligned to corporate strategic aims, with clear, measurable outcomes.
  • Demonstrate Continuous Development – have an agreed Personal Development plan, play a leading role in it and consistently meet and exceed quarterly and annual sales budgets
  • Lead development and Implementation of Stryker Cross Franchise & KAM Strategy – liaise and collaborate with other Stryker colleagues in your accounts to optimise “One Stryker” opportunities and customer relationships.
  • Play a part in the Creation and Implementation a “Peer-2-Peer” HCP Educational Program – establish customer educational requirements at a local and national level, publicise and promote educational calendar and recruit delegates. Attend and assist in the delivery of high quality events
  • Implement a Surgical Registrar Program – within 12 months develop close relationships with “Trailblazer” Registrars in your territory with a view to encouraging customer loyalty for future years.
  • Develop & Implement a Strategic Plan to achieve the fastest market growth , market leadership and sales growth along with being the most admired and respected company by our customer group , within 12 months


  • Graduate calibre with strong experience in Orthopaedic sales


  • Orthopaedic implant experience is essential. Minimum 2 years
  • Would be ideal / advantageous if they had worked in Foot & Ankle or Trauma in this area
  • Commercial acumen, an appreciation of budgetary and cost issues surrounding theatres and surgical procedures.
  • Computer skills, MS Office.
  • Presentation skills with modern presentation media.
  • Workshop/demonstration skills/training skills.
  • Good working knowledge of anatomy and physiology.


  • Clear communicator
  • Ability to construct a basic business plan, highlighting daily, weekly and monthly objectives.
  • Have an ability to build rapport and understand the importance of relationships in selling.
  • Able to engage with customers at different levels and ask appropriate questions to establish needs of our customers.
  • Ability to work in a collaborative manner both with colleagues and customers.
  • Ability to prioritise objectives, respond quickly to changing needs and be readily available at short notice and involve travel.
  • Actively seeks continuous improvement and the ability to identify personal development needs.
  • Meticulous and conscientious individual.

Work From Home: Field-based

Travel Percentage: None

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