Sales Business Manager - Foot & Ankle - North East in Newbury at Stryker Corporation

Date Posted: 9/25/2018

Job Snapshot

Job Description

The Job's Mission Primarily you will be responsible for meeting and exceeding sales objectives for accounts within defined territory geography. You will represent Stryker as a leader in our industry and the marketplace by building and maintaining strong business relationships with key surgeons and HCP’s. You will need to be capable of managing a high-volume activity, drive market growth in line with expectations and implement cross divisional strategy to capture new business growth. This is a fast growing and emerging territory which will exceed budget in 2018.Geography and location You will need to live in an area with easy access to the A1/A19.The majority of your time will be spent in North East England – the territory runs from Newcastle in the north down to York in the south of the territory and includes Hospitals in Sunderland, Durham, Darlington, Hartlepool, Middlesbrough, Harrogate and others.

Candidate Value Proposition

  • Will be part of one of the leading medical technology companies in the world with the most broad portfolio and a dedication to HCP’s , their education , training and helping them to deliver “best in class” outcomes for their patients
  • Fortune 100 company that is dedicated to employee engagement and was the recipient of the Gallup Great Workplace award in 2018
  • With the support of other Stryker Franchises and a long track record of success in the medical technology field, exploit significant opportunity and challenge in order to realise huge growth and market domination
  • Opportunity to work closely with other Stryker colleagues and a Key Account Management team
  • Benefit from personal and career growth, a Sales Career and management pathway and a Stryker Continuous Education Program
  • Stryker UK is one of the Sunday Times Top 100 “Best Companies” to work for

Key Activities & Accountabilities

  • Outperform the market – take over and gain market share for all Stryker Foot & Ankle products in the territory and in doing so exceed quarterly sales targets within the first six months
  • Maximise current Foot & Ankle business – meet all existing customers within the first month and create an immediate impact plan to meet challenges and exploit opportunities
  • Develop relationships with potential new customers – within the first 3 months, engage 10 competitor surgeons and influence them, through presentation and discussion around Stryker philosophy and product benefits, to a point where they agree to evaluate the product. This should be aimed at surgeons and other key related influencers. Meet all surgeons on territory within the first 6 months
  • Become a product expert – Demonstrate full Stryker Foot & Ankle product knowledge by passing the Initial Academy training exam within the first month. Portray further development of portfolio knowledge by graduating from a level 301 Academy course within 18 months
  • Lead in Theatre Surgical Procedures – spend quality time in theater with customers, and deliver staff training on a continuous basis, as the business requires. Independently assist surgeons in theatre within the first 3 months
  • Research, Develop and Execute Territory specific business plans – create a working document, aligned to corporate strategic aims, with clear, measurable outcomes. This should ultimately be with the aim to exceed sales targets by Q1
  • Demonstrate Continuous Development – have an agreed Personal Development plan, play a leading role in it and consistently meet and exceed quarterly and annual sales budgets
  • Lead development and Implementation of Stryker Cross Fanchise & KAM Strategy – liase and collaborate with other Stryker colleagues in your accounts to optimise “One Stryker” opportunities and customer relationships. This will include work with the local Business Development Managers in appropriate accounts
  • Play a part in the Creation and Implementation a “Peer-2-Peer” HCP Educational Program – establish customer educational requirements at a local and national level, publicise and promote educational calendar and recruit delegates. Attend and assist in the delivery of high quality events
  • Implement a Surgical Registrar Program – within 12 months develop close relationships with “Trailblazer” Registrars in your territory with a view to encouraging customer loyalty for future years.
  • Develop & Implement a Strategic Plan aligned to making Stryker Foot & Ankle the “UK’s No 1 Foot & Ankle Company” – develop and execute a plan to achieve the fastest market growth , market leadership and sales growth along with being the most admired and respected company by our customer group , within 12 months

Product Portfolio to be supported: All Foot & Ankle products.


  • Graduate with experience in Orthopaedic sales


  • Orthopaedic implant experience is essential. Minimum 2 years
  • Would be ideal / advantageous if they had worked in Foot & Ankle or Trauma in this area
  • Commercial acumen, an appreciation of budgetary and cost issues surrounding theatres and surgical procedures.
  • Computer skills, MS Office.
  • Presentation skills with modern presentation media.
  • Workshop/demonstration skills/training skills.
  • Good working knowledge of anatomy and physiology.


  • Clear communicator
  • Ability to construct a basic business plan, highlighting daily, weekly and monthly objectives.
  • Have an ability to build rapport and understand the importance of relationships in selling.
  • Able to engage with customers at different levels and ask appropriate questions to establish needs of our customers.
  • Ability to work in a collaborative manner both with colleagues and customers.
  • Self-disciplined, focused and organised.
  • Must show initiative.
  • High sense of responsibility.
  • Ability to work under pressure.
  • Ability to prioritise objectives, respond quickly to changing needs and be readily available at short notice and involve travel.
  • Actively seeks continuous improvement and the ability to identify personal development needs.
  • Meticulous and conscientious individual.
  • Flexible.
  • Outgoing, Confident

Work From Home: No

Travel Percentage: Up to 75%


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