Sales Business Manager - F&A North East in Newcastle upon Tyne at Stryker Corporation

Date Posted: 10/17/2020

Job Snapshot

Job Description

The Job's Mission: 

 Primarily you will be responsible for meeting and exceeding sales objectives for accounts within 
defined territory geography. 

You will represent Stryker as a leader in our industry and the marketplace by building and 
maintaining strong business relationships with key surgeons and HCP’s. 

You will need to be capable of managing a high-volume activity, drive market growth in line with 
expectations and implement cross divisional strategy to capture new business growth. 

This is a fast growing and emerging territory, with huge potential that will exceed budget in 2021. 

Geography and location: 

You will need to live in an area within the postcodes of TS, NE, DH, SR or DL with easy access 
to the A1M/A19/A66. The majority of your time will be spent in North East England – the territory 
includes Hospitals in Sunderland, Durham, Darlington, Hartlepool, Middlesbrough, Newcastle & 

Job Description - Sales Business Manager - Foot and Ankle- North East 

Candidate Value Proposition: 

You will be part of one of the leading medical technology companies in the world.

Stryker Foot & Ankle is proud that through innovation and acquisition to have the most complete elective and trauma portfolio. The products and our dedication to HCP’s , their education and training, helps us to deliver “best in class” outcomes for our surgeons and patients. 

Fortune 100 company that is dedicated to employee engagement and was the recipient of the Gallup Great Workplace award in 2020 in the UK and Europe. 

With the support of other Stryker Franchises and a long track record of success in the medical technology field, exploit significant opportunity and challenge in order to realise huge growth and market domination 

Opportunity to collaborate with other Stryker colleagues and a Key Account Management team, to create market leading value propositions to both the NHS and private healthcare providers. 

Benefit from personal and career growth, a sales career and management Pathway and a Stryker Continuous Education Program 

Stryker UK is one of the Sunday Times Top 100 “Best Companies” to work for 

Key Activities & Accountabilities : 

• Outperform the market – take over and gain market share for all Stryker Foot & Ankle products in the territory, and in doing so exceed quarterly sales targets within the first six months. 
• Maximise current Foot & Ankle business – meet all existing customers within the first month and create an immediate impact plan to meet challenges and exploit opportunities 
• Develop relationships with potential new customers – within the first 3 months, engage 10 competitor surgeons and influence them, through presentation and discussion around Stryker 
philosophy and product benefits, to a point where they agree to evaluate the product. This should be aimed at surgeons and other key related influencers. Meet all surgeons on territory within the first 6 months 
• Become a product expert – Demonstrate full Stryker Foot & Ankle product knowledge by passing the Initial Academy training exam within the first month. Portray further development of portfolio knowledge by graduating from a level 301 Academy course within 18 months 
• Lead in Theatre Surgical Procedures – spend quality time in theatre with customers, and deliver staff training on a continuous basis, as the business requires.

Independently assist surgeons in theatre within the first 3 months 
• Research, Develop and Execute Territory specific business plans – create a working document, aligned to corporate strategic aims, with clear, measurable outcomes. This should ultimately be with the aim to exceed sales targets by Q1 
• Demonstrate Continuous Development – have an agreed Personal Development plan, play a leading role in it and consistently meet and exceed quarterly and annual sales budgets 
• Lead development and Implementation of Stryker Cross Franchise & KAM Strategy – liaise and collaborate with other Stryker colleagues in your accounts to optimise “One Stryker” opportunities and customer relationships. This will include work with the local Business Development Managers in appropriate accounts 
• Play a part in the Creation and Implementation a “Peer-2-Peer” HCP Educational Program – establish customer educational requirements at a local and national level, publicise and promote educational calendar and recruit delegates. Attend and assist in the delivery of high quality events 
• Implement a Surgical Registrar Program – within 12 months develop close relationships with “Trailblazer” Registrars in your territory with a view to encouraging customer loyalty for future years. 
• Develop & Implement a Strategic Plan aligned to making Stryker Foot & Ankle the “UK’s No 1 
Foot & Ankle Company” – develop and execute a plan to achieve the fastest market growth , market leadership and sales growth along with being the most admired and respected company by our customer group , within 12 months 

Product Portfolio to be supported: All Foot & Ankle products. 


Graduate with experience in Orthopaedic sales 


Orthopaedic implant experience is essential. Minimum 2 years 

Would be ideal / advantageous if they had worked in Foot & Ankle or Trauma in this area 

Commercial acumen, an appreciation of budgetary and cost issues surrounding theatres and surgical procedures. 

Computer skills, MS Office. 

Presentation skills with modern presentation media. 

Workshop/demonstration skills/training skills. 


  • Detail-oriented process improvers. Critical thinkers who naturally see opportunities to develop and optimize work processes – finding ways to simplify, standardize and automate.
  • Business-oriented evaluators. People who effectively interpret information to demonstrate the effects of business initiatives, regulation and industry trends for sales.
  • Data translators. Highly effective communicators who can transform data findings into recommendations to compose reports and executive level presentations.
  • Meticulous documenters. Detail-oriented people who enjoy maintaining meticulous documentation of reports, metrics, proposals, and presentations.
  • Self-directed imitators. People who take ownership of their work and need no prompting to drive productivity, change, and outcomes.
  • Strategic thinkers. People who enjoy analyzing data or trends for the purposes of planning, forecasting, advising, budgeting, reporting, or sales opportunities.
  • Collaborative partners. People who build and leverage cross-functional relationships to bring together ideas, information, use cases, and industry analyses to develop best practices.
  • Analytical problem solvers. People who go beyond just fixing to identify root causes, evaluate optimal solutions, and recommend comprehensive upgrades to prevent future issues.
  • Dedicated achievers. People who thrive in a fast-paced environment and will stop at nothing to ensure a project is complete and meets regulations and expectations.
  • Curious learners. People who seek out cutting-edge research and information to expand and enhance their ability to develop new ideas into reality.
  • Goal-oriented developers. Keeping the customer and requirements squarely in focus, people who deliver safe and robust solutions.
  • User-focused creators. People who imagine with the user in mind, developing solutions that helps change patients’ lives.

Work From Home: Field-based

Travel Percentage: 100%

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