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Product Manager - Foot and Ankle in Newbury at Stryker Corporation

Date Posted: 11/21/2018

Job Snapshot

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Job Description

Position Overview

In this role you will report directly to the UK Foot & Ankle (F&A) Business Manager and be responsible for partnering with the European Marketing Manager and fellow Product Managers in Trauma & Extremities across Europe to develop and implement a marketing strategy for the product portfolio in order to optimize customer satisfaction and drive market share.  In doing so, you will work with Stryker’s marketing and sales teams in order to drive engagement and collaboration with key stakeholders to ensure successful delivery of appropriate tools and messaging, thus driving market share.

Position description

You will be responsible for the development and execution of the short to midterm tactical plans for the relevant business. This position is responsible for maximizing market opportunities for the F&A business. You will need to be the subject matter expert for the business and products, understanding trends, competitive intelligence, product performance and evidence requirements. Additionally you will be responsible for the development of regional product launch forecasts and launch execution plans. You will also influence others in the development and execution of the commercial strategy and marketing plan.

Key Responsibilities

  • Define commercial strategy together with European marketing, sales and management team
  • Develop and implement successful execution plans
  • Develop and implement targeted sales campaigns
  • Proactively support the sales organisation in delivering successful commercial and tender offers
  • Take responsibility for accurately forecasting new and existing products
  • Manage New Product Introductions effectively
  • Organise and execute sales force product training
  • Identify, plan, organise and execute marketing events and professional education activities in collaboration with the Professional Education team
  • Communicate effectively with the Country Sales Teams
  • Drive and influence sales force focus, effort and results
  • Deliver full promotional mix within agreed budget, including pricing
  • Develop and maintain relationships with surgeon champions and opinion leaders
  • Work with other parts of Stryker to adopt Best Practices

Performance Objectives

The following are the specific performance objectives for the position. In assessing competency and fit, all candidates will be benchmarked against these standards.

Develop and Implement Marketing Strategy for relevant product group:

Partner with European Marketing Manager, Product Managers and Sales Leadership teams to execute the marketing strategy.  Partner with the wider sales teams to launch new products and facilitate the growth of existing products through relevant product and procedural support.

Knowledge and experience of the Product Portfolio and related procedures:

Demonstrate an in depth knowledge of the product portfolio and surgical procedures. 

Competitor and Market Analysis:

Proof of in depth knowledge, experience and exposure to competitor strategies and product claims:

  • Clinical and economic trends
  • Pricing
  • Market opportunities/gaps
  • KOLs and Key Centers
  • Current Performance of Stryker Brands (as appropriate for the role)
  • Tender management

Use data to continually refine the market strategy and feed back to colleagues and leadership teams across the UK and Europe.

Build Trusting Relationships with Key Internal and External Stakeholders:

Develop strong internal relationships with Sales and Marketing teams, country Business Unit Directors and General Managers. Drive brand awareness and penetration by networking and building relationships with key external stakeholders, including key opinion leaders, medical and clinical groups, and external vendors.

Manage Marketing Budget:

In conjunction with the European Marketing Manager manage and allocate marketing budget in order to generate greatest return on investment.

Demonstrate Continuous Improvement: Demonstrate continuous improvement and learning by initiating and implementing new and innovative solutions to the organization.

Summary of Skills and Abilities:

  • Minimum 2 years sales experience in relevant discipline
  • Experience of Product / Marketing management within the Med tech sector
  • Business results focused
  • Highly developed and effective negotiating and influencing skills required
  • Ability to utilize both written and oral communications skills to produce effective marketing promotion materials that accomplish department goals/objectives required
  • Ability to make effective marketing presentations to small and large groups required

Personal Traits

  • Self starter
  • Demonstrates strong empathy with Customers, Colleagues and Staff
  • Problem solver
  • Prepared to take ownership
  • Results orientated
  • Passionate about the relevant product portfolio
  • Works well under pressure

Employee Value Proposition

The Product Manager will be a part of one of the leading medical technology companies with the broadest product portfolio, and is dedicated to helping healthcare professionals perform their jobs more efficiently while enhancing patient care.  In joining Stryker, the successful candidate will be joining a Fortune 100 company that is dedicated to employee engagement, recently confirming a position in the Sunday Times Best Companies to work for the 10th year running.

Stryker Europe is on an exciting journey of aligning its sales and marketing functions in order to deliver more value to our customers.  An integral part of this journey is to create a best in class marketing organization that has a consistent strategy across Europe, developed and executed by a focused team of country based marketers.

The Product Manager role provides the candidate with an opportunity to become part of a team that will develop a European Brand strategy for a global leader in the medical device market.  As an integral part of both the country sales and marketing organization and the European marketing team, this role offers exposure

Work From Home: No

Travel Percentage: Up to 75%

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