Nordic Senior Product Manager, Trauma & Extremities in Malmö at Stryker Corporation

Date Posted: 9/25/2018

Job Snapshot

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Job Description

The Product Manager I is the local market expert for the segment and products- understanding trends, competitive landscape, product performance and customer/user needs- and connecting these inputs with existing or future products and solutions.  The local Product Manager is expected to work in close alignment with European Brand Managers to ensure aligned strategies and execution across Europe, and provide feedback to the Brand Management team on the success of pan-European strategies, and effectiveness. 
Key Responsibilities
Market insight and expertise- including trends, competition, reimbursement, pricing, user needs (VOC), new product ideas, and customer perceptions of brand
Align local discretionary budget, strategy, and execution to European strategy to achieve growth and market share targets
Enable, educate, influence, and align sales team to local marketing strategy and communicate updates on key performance indicators

Key Activities
Research, launch, or reposition products in local marketplace to maximize sales and growth using 4P’s and Big Picture methodology
Identify, develop and maintain relationships with Stryker and competitor key opinion leaders (KOLs), reference centers and other influencers 
Identification, planning, organization, and execution of marketing events, TPECs, congresses, and other professional education activities 
Partner with Internal Education team to ensure sales force competency 
Assist with must-win product evaluations, tenders, or customer presentations
Operational management of product portfolio- demand planning including anticipated equipment fleet needs, demonstration equipment, and local PLCM impact 
Develop trust and strong relationships with sales professionals, internal stakeholders, and customers including extensive field travel
50% Business Travel

Qualifications/ Tenure: 
5-7 years of marketing experience of which a significant portion is within Pharma/ med-tech industry (relevant sales/ R+D experience will be considered). 
Bachelors degree in Economics, Marketing, Engineering, Life Science or relevant field (Masters or MBA Highly desirable)

Experience/ Skills:  
Proven success record in leading marketing project incl. marketing plans, product launches and campaigns within healthcare industry. 
Extensive knowledge of product management processes, planning and execution
Track record as contributor and marketing lead in cross-functional projects
Broad experience in supporting the sales force and customer facing activities in the field.
Excellent communication and presentation skills.

Work From Home: No

Travel Percentage: Up to 50%

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