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Marketing Manager in New Delhi at Stryker Corporation

Date Posted: 12/9/2018

Job Snapshot

Job Description

"

  • Be the champion of the assigned portfolio with in-depth product & procedural knowledge.
  • Develop brand positioning strategy, customer segmentation framework and roll out campaigns for product promotion.
  • Drive customer profiling exercise partnering with sales team and create acquisition/ retention strategies.
  • Develop, sustain and leverage relationships with key opinion leaders of assigned specialty.
  • Define the golden words to communicate unique selling points and competitive advantages.
  • Work closely with sales and key accounts for product demonstration and clinical selling
  • Design creative marketing and promotional campaigns, creation of product brochures, leaflets, and other communication material as per brand guidelines
  • Design and implement a pricing strategy for designated products to meet ASP targets & portfolio profitability.
  • Conduct margin analysis on a periodic basis to study trends to access pricing levels.
  • Active partner for success of field staff, help shorten the sales conversion cycle and create platforms to share success stories and best practices amongst team members. 
  • Planning marketing programs & customer engagement activities and working closely with support teams & vendors for successful execution.
  • Drive CAPEX planning and execution of demo set deployment and achieve productivity targets
  • Control marketing budget for the respective product/ portfolio by managing the needs assessment plan vs actual and maximize the utilization of the budget
  • Partner with SCM for rolling forecast and inventory level of new and priority products.
  • Develop and implement feedback channels to ensure franchises are following marketing plans.
  • Support lead management initiatives for field staff, periodically compare leads and market mapping to identify untapped potential
  • Work with sales managers on sales roadmap validation and analysis


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Deliver product training to sales team, content development and structuring of digital content repository for online references,

  • Graduate in Science/Pharmacy
  • Post Graduate Degree in Management, with a specialization in Marketing from top B Schools IIM/IIFT/FMS/ISB
  • A total experience of 5-7 years in the Marketing Function of a large Pharmaceutical/ MedTech Organization


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Work From Home: No

Travel Percentage: None

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