Marketing Manager in Cary, IL at Stryker Corporation

Date Posted: 11/17/2020

Job Snapshot

Job Description

Who We Want

* Collaborative partners. People who build and leverage cross-functional relationships to bring together ideas, information, use cases, and industry analyses to develop best practices.

* Business-oriented evaluators. People who effectively interpret information to demonstrate the effects of business initiatives, regulation and industry trends for sales, management and leadership teams.

* Dedicated achievers. People who thrive in a fast-paced environment and will stop at nothing to ensure a project is complete and meets regulations and expectations

What You Will Do

  • Able to interpret competitive analysis and incorporate into marketing strategy for product or portfolio
  • Compares, contrasts, and anticipates the different types of competition that will be faced in the future
  • Coaches team on articulating the value proposition to the specific audience
  • Trains others on the various reasons (variables) of why customers buy the product or service
  • Initiates and drives new products and services based on changing customer needs
  • Responds proactively to market dynamics and shifts so as to maintain competitive advantage
  • Guides others to deconstruct and extract the strategy from a well-written marketing plan
  • Coaches others to spot weaknesses in plans and gives the necessary direction on where to improve
  • Understands P&L
  • Challenges teams to employ segmentation methods to improve commercial efficiency
  • Challenges teams to execute on the segmentation variable and to seek evidence that focus on the segmentation variable delivers competitive advantage
  • Coaches teams to use segmentation variables to manage brand equity (when appropriately at a global level)
  • Mentors team in developing clearly written targeting and positioning statements that align the strategic and executional plans and commercial resources for execution
  • Coaches others to prioritize evidence (clinical, use and economic) and other proof (KOL, user and patient testimonials) useful to demonstrate customer value arising from the value proposition
  • Anticipates impact of company and market changes on core competence; coaches others to develop future skills and strategic assets needed to compete
  • Coaches teams on the application of core competence to ensure strategy-through-execution alignment
  • Determines objectives for evidence generation and evaluates individual studies for alignments with evidence generation strategy
  • Partners with clinical operations to develop a strong clinical evidence generation strategy and key claims
  • Fosters KOL relationships and identifies new KOLs
  • Mentors others on how to connect product or portfolio / business goals brand vision and strategy
  • Guides teams in linking the marketing budget to customer acquisition and retention objectives
  • Guides teams in the allocation of resources between stimulating demand vs. earning competitive share to maximize financial results for the product or portfolio
  • Guides teams through strategic focus / four quadrant opportunity analysis, including investment tradeoffs and competitive and market implications
  • Teaches others how to use advanced technologies and tools to understand and maximize sales channels
  • Advises on key elements of planning and executing a multi-channel sales strategy
  • Provides clear, strategic and prioritized direction to the field sales organization through written/verbal communications, presentations at training meetings and informal interactions
  • Coaches junior colleagues in choosing proper delivery methods for complicated training situations
  • Coach the team on the meaning and importance of PLCM (Product Life Cycle Management), sales forecasting methods and tools
  • Able to perform the economic value analysis to identify key drivers to establish pricing strategy, including contract pricing
  • Identifies opportunities to modify pricing strategy based on market conditions and PLCM
  • Articulates desired communications outcomes consistent with marketing strategy to MarComm team
  • Makes sure the team understands the different channel strategies and associated business implications
  • Consults on the benefits, risks and considerations for multiple marketing channels
  • Supervises others in their use of data collection, analysis, and reporting tools
  • Has a deep understanding of trends in customer satisfaction inputs and can effectively adjust marketing strategy to align with customer engagement
  • Establishes metrics to determine if marketing objectives have been effective in driving customer engagement
  • Teaches others the analytical concepts and techniques used and their application to business decision

What You Need

  • Bachelor’s degree in related discipline required
  • MBA preferred
  • Minimum 8 years of work experience required
  • Minimum 6 years of experience in product/brand marketing, sales, or R&D within medical, pharmaceutical, or other relevant industry preferred
  • Minimum 2 years of people management experience preferred

Join Stryker Sage Today -- https://www.strykercareersblog.com/post/10-reasons-to-join-stryker-in-cary-illinois

Work From Home: Occasional

Travel Percentage: 50%

Stryker Corporation is an equal opportunity employer. Qualified applicants will receive consideration for employment without regard to race, ethnicity, color, religion, sex, gender identity, sexual orientation, national origin, disability, or protected veteran status. Stryker is an EO employer – M/F/Veteran/Disability.

Stryker Corporation will not discharge or in any other manner discriminate against employees or applicants because they have inquired about, discussed, or disclosed their own pay or the pay of another employee or applicant. However, employees who have access to the compensation information of other employees or applicants as a part of their essential job functions cannot disclose the pay of other employees or applicants to individuals who do not otherwise have access to compensation information, unless the disclosure is (a) in response to a formal complaint or charge, (b) in furtherance of an investigation, proceeding, hearing, or action, including an investigation conducted by the employer, or (c) consistent with the contractor’s legal duty to furnish information.

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