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Marketing Manager, Patient Care in Tempe, AZ at Stryker Corporation

Date Posted: 4/15/2019

Job Snapshot

Job Description

Job Description: The Marketing Manager is responsible for the overall health of their assigned product portfolio, including revenue and profitability targets, as well as collaboration on product life cycle management. This position demands an individual who thrives in a fast-paced environment and has exceptional people skills. The Marketing Manager will influence the selling strategies and future direction of the Sustainability Division and must be comfortable presenting detailed analyses and business plans to senior leadership. The Marketing Manager will also serve as a main point of contact for the sales force. He/she will need to have excellent relationships and influence across multiple departments. It will be critical for this position to be able to communicate the vision of the division to internal and external customers.


Responsibilities:

  • Defines and executes downstream product marketing strategy by creating and executing a business plan for assigned products to achieve divisional revenue goals within allocated budget
  • Leads cross-functional launch teams to successfully introduce new products into the market, developing innovative marketing plans including positioning and messaging, segmentation, pricing, account targeting, promotion, and field and customer education
  • Interfaces with Marketing Services to develop marketing collateral
  • Develops product strategies and value propositions that create customer engagement, loyalty and brand equity
  • Provides advice and counsel to business leaders about strategic opportunities to grow brands and financial results
  • Monitors sales & marketing trends and makes recommendations for enhancing market penetration
  • Collaborates with customers, marketing services and third-party sources to monitor, understand and respond to competitive product performance, branding, messaging and tactics
  • Cultivates key customer relationships, working productively with key stakeholders and the field sales organization to gain market insight, improve clinical practice, implement programs and drive product preference and market growth
  • Works strategically with sales force and analytics teams to create demand, enable sales, increase awareness and drive market share for assigned product responsibilities
  • Partners closely with upstream marketing to evaluate additional products and new market opportunities
  • Collaborates closely with upstream marketing regarding pre-commercialization inputs for potential third party partnerships and acquisition targets
  • Collaborates with finance / contracts to create deal structures to more fully leverage the division portfolio
  • Partners with Marketing Services team to develop convention strategy and effectively leverage conferences within an integrated business plan created at the start of the year
  • Participates in key customer visits to support product portfolio
  • Adhere, without exception, to Corporate compliance and ethics policies
  • Plan and participate in sales training for marketing and/or sales employees
  • May coach and develop marketing personnel
  • May direct the activities of 1 or more subordinate marketing employee, aligning work to critical business results and initiatives

Minimum Qualifications:

  • BA in Marketing, Business or BA/BS in other area with related experience
  • Minimum 5+ years of experience in product/brand marketing, sales, or R&D within medical, pharmaceutical, or other relevant industry experience (medical device preferred)
  • MBA Preferred
  • Sales and/or relevant customer experience in related medical device area preferred

Work From Home: No

Travel Percentage: Up to 50%

Stryker Corporation is an equal opportunity employer. Qualified applicants will receive consideration for employment without regard to race, ethnicity, color, religion, sex, gender identity, sexual orientation, national origin, disability, or protected veteran status. Stryker is an EO employer – M/F/Veteran/Disability.

Stryker Corporation will not discharge or in any other manner discriminate against employees or applicants because they have inquired about, discussed, or disclosed their own pay or the pay of another employee or applicant. However, employees who have access to the compensation information of other employees or applicants as a part of their essential job functions cannot disclose the pay of other employees or applicants to individuals who do not otherwise have access to compensation information, unless the disclosure is (a) in response to a formal complaint or charge, (b) in furtherance of an investigation, proceeding, hearing, or action, including an investigation conducted by the employer, or (c) consistent with the contractor’s legal duty to furnish information.

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