Marketing Manager - 25243BR - EN in Greenwood Village, CO at Stryker Corporation

Date Posted: 5/14/2018

Job Snapshot

Job Description

Basic FunctionThis individual plays a significant marketing leadership role and is responsible for driving product preference and delivering market and share growth in support of Stryker’s vision. This individual defines and delivers an integrated brand and marketing plan in collaboration with other marketing team members and cross-functional partners. This individual develops close, productive relationships with the field sales organization, regional managers, key opinion leaders, and other physicians to fully understand product performance and customer needs. Responsibilities
  • Networks closely with other Product Managers to develop overall strategies to drive growth/market share of entire product portfolio
  • Analyzes market to derive which activities are relevant and launch appropriate promotions to achieve set goals
  • Collaborates cross functionally with other team members to consult on current and future product demand
  • Partners with Strategic Accounts and Healthcare Solutions teams to determine optimal GPO / IDNs relationship and strategy
  • Partners with Medical Education to deliver value-based continuing education to HCPs
  • Reports to Senior Leadership on market trends and business needs in various forums including PIB, Monthly and Quarterly Reviews
  • Will participate in the marketing training of others
  • May coach and develop marketing personnel
  • May direct the activities of 1 or more subordinate marketing employee, aligning work to critical business results and initiatives.
  • May evaluate the performance of 1 or more subordinate based on pre-established performance parameters.
  • Leads cross-functional launch teams to successfully introduce new products into the market, developing innovative marketing plans including positioning and messaging, segmentation, pricing, account targeting, promotion, and field and customer education
  • Defines and executes downstream product marketing strategy for assigned Stryker Endoscopy products to achieve divisional revenue goals within allocated budget
  • Develops product strategies and value propositions that create consumer engagement and loyalty
  • Provides advice and counsel to senior business leaders about strategic opportunities to grow product lines and financial results
  • Monitors sales & marketing trends and makes recommendations for enhancing penetration & share growth
  • Collaborates with customers, marketing intelligence and third-party sources to monitor, understand and respond to competitive product performance, branding, messaging, and tactics
  • Cultivates key customer relationships, working productively with physicians and the field sales organization to gain market insight, improve clinical practice, implement programs, and drive product preference and market growth
  • Works strategically with sales force to create demand, enable sales, increase awareness and drive market share for assigned product responsibilities
  • Effectively manages key vendor and agency relationships and work activity
  • Partners with finance and upstream marketing partners to monitor & manage pricing to achieve divisional revenue goals within allocated budget as well as bringing in products that meet the needs of customers
  • Partners with the convention team to set convention strategy and effectively leverage conferences within an integrated marketing plan
  • Participates in key customer visits to represent product portfolio
  • Adhere, without exception, to Corporate compliance and ethics policies
  • Plans and conducts sales training for new sales employees on a quarterly basis

Job Requirements

Qualifications/Work Experience Preferred
  • Minimum 6+ years experience in product/brand marketing, sales, or R&D within medical, pharmaceutical, or other relevant industry
  • Minimum 2 years of people management experience
Education/Special Training Required•B.B.A. or B.S. degree (emphasis in marketing or related discipline preferred)

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