Marketing Director Surgical - 24254BR - EN in Amsterdam at Stryker Corporation

Date Posted: 5/8/2018

Job Snapshot

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Job Description

The Job's Mission
The Marketing Director Surgical Europe is the functional leader, responsible for driving market share growth by formulating and executing an effective strategic sales and marketing plan, maximizing new product introductions, and enhancing key customer relationships across Europe. As the member of the leadership team, he/she will report directly to the VP/GM Surgical, Europe.

The Director will be responsible for centrally planning, organizing, and leading all marketing activities of their business unit across Europe- including organizational structure and talent development, strategy, budgeting, and divisional collaboration with the US.

Additionally, the Director will be responsible for leading and developing the Surgical brand and education managers’ team. Collaboration and driving engagement with key stakeholders whilst empowering salesforce across the organization will be required to ensure delivery of initiatives and proper internal and external messaging.

Key Activites/Repsonsibilities
  • Lead strategic sales and marketing planning process- defining overall strategy and business performance objectives
  • Implement effective and consistent processes for product launch, market intelligence, PLCM, pricing of commercialized products and other marketing tactics
  • Foster alignment with global teams to maximize product launches, education, best practice sharing, and PLCM activities
  • Create 5-year strategic plan and mentor team on development of annual Marketing and customer excellence plans to drive growth and market share gains
  • Lead the development of Marketing’s best practices to develop effective value propositions and sales tools that are practical to use and aligned to division and regional specific requirements; ensure full alignment with the Sales organization
  • Identify KOLs and strategic customers, create plans to convert or maintain KOLs on product lines, execute strategies to force increase through reference centers, teaching facilities, or "podium presence"
  • Lead efforts to increase organizational capability- including across functions- necessary to execute current and future customer excellence strategy
  • Define Medical Education strategy, ensuring equipment needs are met for Surgical and other BU courses whilst maintaining best-in-class internal and external education programs
  • Proactively identify, analyze, and manage business improvement opportunities and mitigate business risks
  • Drive partnership with supporting services like Procare whilst ensuring effective message and access control to Surgical channel
  • Effectively manage clinical study budget whilst creating positive impact on the brand
  • Develop, engage and inspire 5 marketing and education team members whilst setting clear expectations and effectively evaluating performance
  • Assess talents and work closely with HR to continuously enhance the productivity and effectiveness of the business unit with respect to people, development, retention, succession planning and employee engagement.

Job Requirements

  • Degree educated, MBA/Business Masters is desirable
  • Fluency in English essential
  • Fluency in another European language would be an advantage

The ideal candidate should have proven track record in European marketing and/or sales management/leadership in a multinational medical device company including:
  • Consistent career progression, primarily in marketing and/or sales management roles. Is today either in a pan-European sales or marketing role. A combination of marketing and P&L experience is ideal.
  • Strong leadership, marketing, and business acumen capabilities.
  • Determined, persistent and excellent influencing skills.
  • Proven experience from implementing initiatives resulting in significant market share growth and delivery on financial commitments.
  • Demonstrated experience in establishing programs to evaluate market characteristics and trends, and position and differentiate products/services in new and existing markets.
  • Strong commercial/financial acumen.
  • Excellent collaboration and communication skills; strong cross-functional influencing skills; global teamwork and cultural awareness.

  • Strong interpersonal skills – the individual requires excellent communication skills (written & verbal) plus the ability to relate well to colleagues & surgeons from varied divisions markets & cultures.
  • Strategic – A strong strategy based thinker looks at the short and long term impact of decisions made
  • High achiever – Is creative & seeks at all times to deliver the best in an agreed timeframe
  • Develops Talent – Builds the best teams and maximises their development and impact. He/she values different backgrounds and thought to reach ones potential, seeks feedback and accepts accountability to develop and grow
  • Activator – A self starter who can multi task & initiate new ideas and motivate others
  • Positive thinker – Through their communication & actions is able to convince and enthuse others
  • Focussed / Disciplined – Can be relied upon to get the job done
  • Is a team player – NOT a ‘committee’ member, but someone who is willing /able to share ideas, plans,responsibilities etc with others.
  • Embody trust, integrity and ethics inside and outside the company
  • Change agent - ability to challenge the status quo and the ability to manage and deliver change
  • Result oriented – strong result orientation with a track record for delivering exceptional results
  • Managing Diverse Relationships - Relates well to a wide variety of diverse styles, types, and classes; open to differences; effective up, down, sideways, inside, and outside; builds diverse networks; quick to find common ground; treats differences fairly and equitably; treats everyone as a preferred customer.


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