European Brand Manager, Sports Medicine in Amsterdam at Stryker Corporation

Date Posted: 6/22/2019

Job Snapshot

Job Description

The Brand Manager is the pan-European brand expert who sets strategic direction and ensures execution for Sports Medicine portfolio growth through development and execution of marketing campaigns and strategies, portfolio development, internal and external education strategies, and European customer engagement campaigns.

Your key responsibilities

  • In alignment with global strategy, sets annual and long-term brand strategy to achieve required growth, profit and market share targets.
  • Creates/distributes scalable assets, tools, marketing campaigns (“menu”) and best practices which can be localized for maximum impact.
  • Define and execute regional product life cycle including phase-in (launch) and phase-out (PLCM) of products
  • Identifies education, brand experience and customer engagement opportunities for both internal and external audiences to increase brand perception and value in collaboration with Education Manager. Additionally, in partnership with Education Manager, identify internal training needs and create relevant content and training programs
  • In collaboration with the Divisional/Portfolio Marketing/Local Marketing teams Creation of Annual Marketing Plan and portfolio roadmap over 3 to 5 year horizon.
  • Working with country leadership to forecast demand develop relationships with supply chain partners
  • Provide analysis of business performance, brand perception, and other drivers of future brand performance. Define mitigating actions to deliver on strategy.
  • Partner with divisional resources to develop portfolio through new product development, line extensions, and M&A activity
  • Create Pan European, scalable customer engagement events such as facility tours/events/congresses, hands-on opportunities, and medical education programs
  • Manage branding, messaging, positioning, and pricing of assigned brands based on market, customer, and competitive insights
  • Take the lead in developing KOL’s for the brand
  • With support from the Manager coordinate the HCP academy plans & execute in line with the power brand strategy

What are we looking for?

  • Degree in Economics, Marketing, Engineering, Life Science or relevant field (Masters or MBA Highly desirable)
  • At least 8 years of marketing experience of which a significant portion is within Medtech industry
  • Ideally you have a background in Orthopaedics, especially in Sports Medicine
  • Proven success record in leading European marketing project including marketing plans, product launches and campaigns within healthcare industry
  • Extensive knowledge of product management processes, planning and execution
  • Broad experience in supporting the sales force and customer facing activities in the field.
  • Proven track record of analysis of key customer and competition trends.
  • Proficiency with word processing, spreadsheet and presentation software is required
  • Ability to develop trust and strong relationships with local marketers, sales professionals, internal stakeholders, and key customers as well as strong influencing skills.

Who do we want?

Strategic thinkers. People who enjoy analyzing data or trends for the purposes of planning, forecasting, advising, budgeting, reporting, or sales opportunities.

Collaborative partners. People who build and leverage cross-functional relationships to bring together ideas, information, use cases, and industry analyses to develop best practices.

Motivated product launchers. People who bring strategic direction and drive for execution to ensure products are developed and launched with precision.

Work From Home: No

Travel Percentage: Up to 50%

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