European Brand Manager Mako in Amsterdam at Stryker Corporation

Date Posted: 10/1/2018

Job Snapshot

Job Description

The EU Mako Brand Manager is the pan-European Mako brand expert who sets strategic direction and ensures execution for portfolio growth through development and execution of marketing campaigns and strategies, internal and external education strategies, and European customer engagement campaigns 

Key Responsibilities

In alignment with global strategic team, sets annual and long-range European brand strategy to achieve required growth, profit and market share targets

Creates/distributes assets, tools, marketing campaigns and best practices which can be localized for maximum impact

Identifies education, brand experience and customer engagement opportunities for both internal and external audiences to increase brand perception and value

collaborate with market-specific Mako product managers


Key Activities

- Development of trust and strong relationships with local marketers, sales professionals, internal stakeholders, and key customers (KOL)

- Development of trust and strong relationships with global, regional and local supply chain and asset management teams.

-Develop a detailed understand of the competitor environment and relative positioning of existing and emerging robotic technologies.

-Study target EU markets in detail: (size, trend, reimbursement systems, payment methods and major stakeholders).

- Develop detailed understanding of the needs and motivations of all customer stakeholders contributing to the decision to invest in Mako and to create materials, sales training and events based upon these.

- Work with the EU/Global clinical & market access teams to ensure investment in the appropriate clinical and economic evidence portfolio.

- Develop a detailed working knowledge of the exisiting clinical and economic evidence.

- In collaboration with the Divisional/Portfolio Marketing/Local Marketing  teams Creation of Annual Marketing Plan and portfolio roadmap over 3-5 year horizon•

- Provide analysis of business performance, brand perception, and other drivers of future brand performance. Define mitigating actions to deliver on strategy

- Partner with divisional resources to develop portfolio through new product development, line extensions, and M&A activity

- In partnership with Education Manager, identify internal training needs and create relevant content and training programs

- Create Pan European, scalable customer engagement events such as facility tours/events/congresses, hands-on opportunities, and medical education programs

- Manage branding, messaging, positioning, and pricing of assigned brands based on market, customer, and competitive insights

-Take the lead in developing KOL’s for the Mako brand

- Coordinate the HCP academy plans & execute in line with the power brand strategy

- Act as Mentor and deliver training as and when necessary to more junior Brand Managers within the team

- Act as a role model for global organizational, social and moral values

-Minimum of 50% Business Travel


Qualifications/ Tenure:

•10 years + of Marketing Management experience of which a significant portion is within Pharma/ med-tech industry, including significant experience within Brand Management•    Bachelors degree in Economics, Marketing, Engineering, Life Science or relevant field (Masters or MBA Highly desirable)•

Experience/ Skills:  

•    Proven track record in managing a team or being in a leadership position.•    Extensive knowledge of product management processes, planning and execution.•    A position of responsibility and, as such, must be able to work independently and to make decisions that will affect others and the future of the brand.•    Familiarity with data related to the Med-Tech industry will also be required.•    Must be results-oriented and can identify and track KPI’s to measure performance.•    Demonstrated strategic marketing excellence.•    Demonstrated ownership of ASP and profitability. •    Experience working cross-culturally with diverse colleagues in a global environment. 

Work From Home: Yes

Travel Percentage: Up to 50%

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