Director, Marketing in Portage, MI at Stryker Corporation

Date Posted: 9/12/2018

Job Snapshot

Job Description

Division: Instruments

Job Title: Director, Marketing


Department / Function: Marketing


Position Summary

(1-2 Sentences describing overall responsibilities)

The Director, Marketing for Stryker Advanced Guidance Technologies (AGT) is responsible for building a high performing team that delivers marketing plans for diverse and complex products to drive brand preference, delivering market and share growth. The Director, Marketing defines and delivers an integrated brand and marketing plan in collaboration with other marketing team members and cross-functional partners. The Director, Marketing develops productive relationships with the sales organization, Regional Managers, key opinion leaders, and other physicians to fully understand product performance and customer needs.

Essential Duties & Responsibilities

(Detailed Description)

  • Hires, develops and leads a diverse team across Brand and Portfolio Marketing
  • Aligns structure of the team with the strategy of the AGT business unit.
  • Sets clear expectations and drives accountability to performce objectives.
  • Defines and executes marketing strategy to achieve revenue goals within allocated budget.
  • Develops and recommends strategic plans and initiatives to gain greater market share, improved revenue and increased penetration.
  • Evaluates market results to ensure appropriate strategies to advise and modify marketing plans.
  • Assess potential markets to provide insight and input into new product development projects, M&A and diverstitures decisions.
  • Develops brand strategies and value propositions that create consumer engagement and loyalty.
  • Provides advice and counsel to senior business leaders about strategic opportunities to grow brands and financial results.
  • Monitors sales and marketing trends and makes recommendations for enhancing market penetration and share growth.
  • Leads cross-functional launch teams to successfully introduce new products into the market, developing innovative marketing plans including positioning and messaging, segmentation, pricing, account targeting, promotion, and field and customer education.
  • Collaborates with customers, marketing intelligence and third-party sources to monitor, understand and respond to competitive product performance, branding, messaging, and tactics.
  • Cultivates key customer relationships, working productively with physicians and the field sales organization to gain market insight, improve clinical practice, implement programs, and drive product preference and market growth.
  • Works strategically with sales force to create demand, enable sales, increase awareness and drive market share for assigned product responsibilities.
  • Partners with finance and upstream marketing partners to monitor and manage pricing to achieve divisional revenue goals within allocated budget.
  • Partners with the convention team to set convention strategy and effectively leverage conferences within an integrated marketing plan.
  • Partners with Medical Education Coordinator to deliver value-based continuing education to HCPs.
  • Partners with Health Care Solutions team to determine optimal GPO / IDNs relationship and strategy.
  • Networks closely with other Brand Managers to develop overall strategies to drive growth/market share of entire business unit product portfolio
  • Analyzes market to derive which activities are relevant and launch appropriate promotions to achieve set goals.

Education & Special Trainings

(Indicate what is required and what is preferred)


  • Bachelor’s Degree required

Qualifications & Experience

(Indicate what is required and what is preferred)


  • 10+ years relevant experience required.
  • Advanced understanding of business strategy, marketing brand and business plans, product launch strategy and support, marketing and sales execution and sales support preferred.

People Manager

Yes  ☒

No    ☐

Job Location

(City, State and/or Country)

Kalamazoo, MI

Percent of Travel

50%

Physical Requirements

  • Light work: may exert up to 10 pounds of force occasionally and/or negligible amount of force frequently or constantly to lift, carry, etc. Generally involves sitting most of the time.
  • Coordination of eye, hand and foot movement with an ability to grasp by hand and meet cognitive demands to include visual and auditory discrimination / memory, reading ability and memory retention ability.

Mental Requirements

  • Exercise discretion and independence when applying professional expertise.
  • Must be able to manage time, projects, stress and conflict.
  • Must possess strong interpersonal skills including written and oral communication.
  • Must be able to bring tasks through to completion with minimal supervision.
  • Must have the ability to prioritize work and keep detailed and confidential records.
  • Must be able to communicate / present to large groups of people.

Blood Borne Pathogen

Category A Position

Yes    ☒

No     ☐

Work From Home: No

Travel Percentage: Up to 50%

Stryker Corporation is an equal opportunity employer. Qualified applicants will receive consideration for employment without regard to race, ethnicity, color, religion, sex, gender identity, sexual orientation, national origin, disability, or protected veteran status. Stryker is an EO employer – M/F/Veteran/Disability.

Stryker Corporation will not discharge or in any other manner discriminate against employees or applicants because they have inquired about, discussed, or disclosed their own pay or the pay of another employee or applicant. However, employees who have access to the compensation information of other employees or applicants as a part of their essential job functions cannot disclose the pay of other employees or applicants to individuals who do not otherwise have access to compensation information, unless the disclosure is (a) in response to a formal complaint or charge, (b) in furtherance of an investigation, proceeding, hearing, or action, including an investigation conducted by the employer, or (c) consistent with the contractor’s legal duty to furnish information.

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