Director, Brand in Kalamazoo, MI at Stryker Corporation

Date Posted: 8/31/2018

Job Snapshot

Job Description

Position summary:

The Director, Brand will oversee our company brand initiatives including marketing activities related to positioning, value proposition and messaging. This executive will support category leadership and growth objectives with clearly defined reasons to believe.  He/she will work collaboratively with our businesses and functions across all levels of the organization to ensure that brand strategy supports business strategy and to drive a customer-centric and patient-centric brand experience.  Additionally, this executive will partner with other members of the Communications team to successfully integrate company marketing and communications activities. 

Primary Responsibilities:

  • Influence the development and execution of our global company brand marketing plan
  • Partner with Communications to execute brand marketing plan through key channels
  • Advance company brand strategy, architecture, positioning and customer value propositions
  • Manage delivery of messaging and proof points/reasons to support positioning and customer value propositions
  • Work with product and service marketing teams to align their value proposition with the company positioning
  • Guide partnerships with businesses to develop brand strategies and migration plans for mergers and acquisitions
  • Manage collaboration with business leaders on cross-divisional marketing strategies and campaigns
  • Provide company level marketing and brand direction to cross-divisional teams
  • Manage brand governance, guidelines, platforms, support and tools
  • Partner with businesses to guide the creation of marketing tactics and tools to improve the brand experience at events such as tradeshows and national sales meetings
  • Responsible for budgets, performance metrics and other KPIs
  • Manage brand team including coaching, development and regular feedback
  • Support other team responsibilities including functional business plan development.


  • Bachelor’s degree
  • Strong knowledge of Microsoft Office and Adobe tools


  • 15 years of relevant experience in marketing strategy, brand, and/or communications
  • 15 years of managerial experience with a minimum of 5 direct reports
  • 15 years leading project teams in multiple job areas and managing cross-functional teams
  • 10+ years healthcare or medical device industry experience
  • Ability to maintain confidentiality and appropriately handle sensitive information
  • Excellent presentation, oral and written communication skills
  • Experience in creative direction and visual articulations of brands
  • Experience in external professional services management, direction and contractual bids

Work From Home: Yes

Travel Percentage: Up to 25%

Stryker Corporation is an equal opportunity employer. Qualified applicants will receive consideration for employment without regard to race, ethnicity, color, religion, sex, gender identity, sexual orientation, national origin, disability, or protected veteran status. Stryker is an EO employer – M/F/Veteran/Disability.

Stryker Corporation will not discharge or in any other manner discriminate against employees or applicants because they have inquired about, discussed, or disclosed their own pay or the pay of another employee or applicant. However, employees who have access to the compensation information of other employees or applicants as a part of their essential job functions cannot disclose the pay of other employees or applicants to individuals who do not otherwise have access to compensation information, unless the disclosure is (a) in response to a formal complaint or charge, (b) in furtherance of an investigation, proceeding, hearing, or action, including an investigation conducted by the employer, or (c) consistent with the contractor’s legal duty to furnish information.

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