Chest Wall Associate Brand Manager in Portage, MI at Stryker Corporation

Date Posted: 6/26/2018

Job Snapshot

Job Description

You are a Marketing professional at heart.   You love working with sales people and engaging with customers – wherever that might take you.  Being responsible for a company’s brand reputation and product perception excites you, as does the challenge of launching new and innovative products.  You have a passion for developing others and enjoy building relationships.  You understand that collaboration can be key to building your business in a complex organization that works in a complex, highly regulated environment. You are an influencer who can be impactful without direct control.  You are authentic, honest and driven to succeed and accountability is important to you. You have at least 1-3 years of experience in the thoracic space, ideally marketing or sales, and would be excited to be a part of a team to introduce a new product to this market.  Without specific thoracic experience, 3-5 years of Marketing or Sales experience is a must, as is 1-2 years of management experience – either people or process.  This role plans, directs and coordinates the marketing strategy (Annual Marketing Plan) of our chest wall portfolio to drive brand preference and deliver market share growth. 


Key responsibilities include:

  • Setting and achieving revenue goals, including participating in the preparation of sales forecasts and in development of projected selling expense budgets.
  • Developing brand strategies and value propositions that create consumer engagement and loyalty.
  • Cultivating key customer relationships, working productively with physicians and other key opinion leaders to gain market insight, improve clinical practice, implement programs, and drive product preference and market growth.
  • Providing advice and counsel to senior leaders about strategic opportunities to grow your business and achieve financial results.
  • Understanding your market, including all aspects of your competition to be able to make recommendations for enhancing penetration & share growth.
  • Collaborating with customers, marketing intelligence team, and third-party sources to monitor, understand, and respond to competitive product performance, branding, messaging, and tactics.
  • Leading cross-functional launch teams to successfully introduce new products into your market, developing innovative marketing plans including positioning and messaging, segmentation, pricing, account targeting, promotion, and field and customer education.
  • Working strategically with the sales organization to create demand, increase awareness and drive market share growth.
  • Working with your team to produce collateral to support your product segment and create strategic plans for marketing channel implementation and dissemination.
  • Supporting all types of product training, including partnering with Medical Education to deliver value-based continuing education to HCPs.
  • Administering sales promotion projects as needed.
  • Supporting inventory management, including life cycle management.
  • Effectively managing key vendor and agency relationships and their work activity.
  • Partnering with National Accounts team to determine optimal GPO / IDNs relationship and strategy.
  • Adhering, without exception, to Corporate compliance and ethics policies. 

Minimum Qualifications:

  • B.B.A. or B.S. degree (emphasis in marketing or related discipline preferred)
  • Bachelor's degree is required; Masters of Business Administration or a Master's degree in Marketing or a related discipline is preferred
  • Minimum 4 years' experience in product/brand marketing, sales, or R&D within medical, pharmaceutical, or other relevant industry
  • Demonstrated strength in strategic thinking / market analysis /competitive analysis / consumer behavior.
  • Fundamental understanding of how to conduct market research
  • Strong communication / presentation skills
  • Strong customer service orientation
  • Strong financial acumen related to conducting ROI, NPV, TCO, and other analyses
  • Must possess excellent working knowledge of Word, Excel, Power Point, Internet and e-mail applications
  • Must have ability to effectively lead / manage a small team of direct reports (1-3)
  • Must possess strong interpersonal skills and the ability to interface with technical Stryker employees and vendors
  • Must possess unwavering ethics & integrity in a competitive and demanding work environment.
  • Must be detail oriented and possess conceptual/creative thinking skills
  • Must be able to handle multiple tasks simultaneously and establish (and re-establish) priorities for self and team
  • Medium work: Exerting up to 50 pounds of force occasionally, and/or up to 20 pounds of force constantly to move objects
  • Must be able to review printed materials
  • Must be able to communicate with large groups of people
  • Must be able to communicate telephonically
  • Must be able to use common office equipment (e.g. calculator, PC, fax machine, etc.)
  • Must be able to travel up to 40% annually

Work From Home: No

Travel Percentage: Up to 50%

Stryker Corporation is an equal opportunity employer. Qualified applicants will receive consideration for employment without regard to race, ethnicity, color, religion, sex, gender identity, sexual orientation, national origin, disability, or protected veteran status. Stryker is an EO employer – M/F/Veteran/Disability.

Stryker Corporation will not discharge or in any other manner discriminate against employees or applicants because they have inquired about, discussed, or disclosed their own pay or the pay of another employee or applicant. However, employees who have access to the compensation information of other employees or applicants as a part of their essential job functions cannot disclose the pay of other employees or applicants to individuals who do not otherwise have access to compensation information, unless the disclosure is (a) in response to a formal complaint or charge, (b) in furtherance of an investigation, proceeding, hearing, or action, including an investigation conducted by the employer, or (c) consistent with the contractor’s legal duty to furnish information.

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