Business Development Manager- Instrument in Bangkok at Stryker Corporation

Date Posted: 3/25/2020

Job Snapshot

Job Description

  • Achieve an allocated budget.
  • Lead distributor to achieve sales targets for assigned territory/franchise
  • Develop sales funnel and maintain sales process management.
  • Management of indirect sales channels to achieve sales targets
  • Management & execution of marketing plans
  • Proactively drive sales
  • Manage & implement local sales tactics & execution per year in line with country objectives.
  • Create and maintain relationships with distributor partners, key hospital stakeholders e.g Hospital Senior Management, Procurement & Surgeon KOLs
  • Obtain input on customer needs, and providing solutions and service that exceed customer expectations.


  • Develop & Implement an annual marketing plan and local marketing tactics & execution per year in line with country objectives.
  • Professionally plan product launches, obsolescence and recalls partnering with RAQA.
  • Management of HCP interactions ensuring compliance is adhered to.
  • Responsible for sales forecast and needs assessment
  • Develop & Conduct Training & Education programs for HCPs
  • Work closely with the operations team to ensure stock level forecasting is in line with proposed marketing plans e.g. product launches and obsolescence
  • Maintain and Improve Stryker Market Share for assigned franchise/territory
  • Training – Create, Organize, Assist, and Conduct product training for distributor product specialists, in-service, view surgeries and workshops
  • Optimize Marketing Mix for assigned territory/franchise including price (e.g. price list), product (e.g. PLCM), promotion (e.g. med ed, product launches)
  • Participate in workshops, sales meetings and/or promotional activities as requested.
  • Analytics & Tracking – create and maintain market fact book, installed base audit and market share tracking
  • Create and maintain market share fact book for assigned franchise
  • Create and maintain marketing communications with dealers
  • Prepare forecast for yearly, quarterly, and monthly business.
  • Lead and assist the execution of marketing events, faculty coordination, on-site logistics, contract execution, needs assessments, etc.

Uphold the Compliance Culture and philosophy of the Company by ensuring the business is kept abreast and aligned to the highest code of ethics not limited to AdvaMed.

Work From Home: Not available

Travel Percentage: Up to 50%


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