Brand Manager in Portage, MI at Stryker Corporation

Date Posted: 12/11/2019

Job Snapshot

Job Description

Job Description: The Brand Manager is responsible for driving brand preference and delivering market and share growth. The Brand Manager defines and delivers an integrated brand and marketing plan in collaboration with other marketing team members and cross-functional partners. The Brand Manger develops productive relationships with the sales organization, regional managers, key opinion leaders, and other physicians to fully understand product performance and customer needs.

  • Defines and executes downstream brand and marketing strategy to achieve divisional revenue goals within allocated budget.
  • Develops brand strategies and value propositions that create consumer engagement and loyalty.
  • Provides advice and counsel to senior business leaders about strategic opportunities to grow brands and financial results.
  • Monitors sales and marketing trends and makes recommendations for enhancing market penetration and share growth.
  • Leads cross-functional launch teams to successfully introduce new products into the market, developing innovative marketing plans including positioning and messaging, segmentation, pricing, account targeting, promotion, and field and customer education.
  • Collaborates with customers, marketing intelligence and third-party sources to monitor, understand and respond to competitive product performance, branding, messaging, and tactics.
  • Cultivates key customer relationships, working productively with physicians and the field sales organization to gain market insight, improve clinical practice, implement programs, and drive product preference and market growth.
  • Works strategically with sales force to create demand, enable sales, increase awareness and drive market share for assigned product responsibilities.
  • Partners with finance and upstream marketing partners to monitor and manage pricing to achieve divisional revenue goals within allocated budget.
  • Partners with the convention team to set convention strategy and effectively leverage conferences within an integrated marketing plan.
  • Partners with Medical Education Coordinator to deliver value-based continuing education to HCPs.
  • Partners with Health Care Solutions team to determine optimal GPO / IDNs relationship and strategy.
  • Networks closely with other Brand Managers to develop overall strategies to drive growth/market share of entire business unit product portfolio
  • Analyzes market to derive which activities are relevant and launch appropriate promotions to achieve set goals.

Minimum Qualifications:

  • Bachelor’s Degree required
  • 7-10+ years relevant experience required.
  • Intermediate to advanced understanding of business strategy, marketing brand and business plans, product launch strategy and support, marketing and sales execution and sales support preferred.
  • Exercise discretion and independence when applying professional expertise.
  • Must be able to manage time, projects, stress and conflict.
  • Must possess strong interpersonal skills including written and oral communication.
  • Must be able to bring tasks through to completion with minimal supervision.
  • Must have the ability to prioritize work and keep detailed and confidential records.
  • Must be able to communicate / present to large groups of people.

Work From Home: Not available

Travel Percentage: 60%

Stryker Corporation is an equal opportunity employer. Qualified applicants will receive consideration for employment without regard to race, ethnicity, color, religion, sex, gender identity, sexual orientation, national origin, disability, or protected veteran status. Stryker is an EO employer – M/F/Veteran/Disability.

Stryker Corporation will not discharge or in any other manner discriminate against employees or applicants because they have inquired about, discussed, or disclosed their own pay or the pay of another employee or applicant. However, employees who have access to the compensation information of other employees or applicants as a part of their essential job functions cannot disclose the pay of other employees or applicants to individuals who do not otherwise have access to compensation information, unless the disclosure is (a) in response to a formal complaint or charge, (b) in furtherance of an investigation, proceeding, hearing, or action, including an investigation conducted by the employer, or (c) consistent with the contractor’s legal duty to furnish information.

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