Brand Manager Acute Care Treatment EMEA in Amsterdam at Stryker Corporation

Date Posted: 8/9/2018

Job Snapshot

Job Description

Yor key Responsibilities:

Brand lead for all downstream activities for the Temperature management and Physio in Hospital portfolio including the ALS, BLS and CPR product.

In alignment with global strategy, sets annual and long-range brand/indications strategy to achieve required growth, profit and market share targets

Creates/distributes scalable assets, tools, marketing campaigns (“menu”)  and best practices which can be localized for maximum impact

Identifies education , brand experience and customer engagement opportunities for both internal and external audiences to increase brand perception and value in collaboration with Education Manager. Role will need to be in Amsterdam. In exceptional cases considerations could be made for remote base but 80% time spent at RHQ.


Key Activities

  • Leads a brand team of a associate brand manager
  • Manage branding, messaging, positioning, and pricing of assigned brands based on market, customer, and competitive insights
  • Development of trust and strong relationships with LOCAL marketers, sales professionals, internal stakeholders, and key customers (KOL)
  • In collaboration with the Divisional/Portfolio Marketing/Local Marketing  teams leads Creation of Annual Marketing Plan for EMEA
  • Working with country leadership to forecast demand develop relationships with supply chain partners
  • Define and execute regional product life cycle including phase-in (launch) and phase-out (PLCM) of products
  • Provide analysis of business performance, brand perception, and other drivers of future brand performance. Define mitigating actions to deliver on strategy
  • Partner with divisional resources to develop portfolio through new product development, line extensions, and M&A activity
  • In partnership with Education Manager, identify internal training needs and create relevant content and training programs
  • Create Pan European, scalable customer engagement events such as facility tours/events/congresses, hands-on opportunities, and medical education programs
  • Leads commercialization planning of new product development in partnership with Portfolio teams
  • Take the lead in developing KOL’s for the brand
  • Minimum of 50% Business Travel

What we are looking for:

  • 8-10 years of marketing/sales experience of which a significant portion is within Pharma/ med-tech industry.
  • If coming from a purely sales experience, 2-3 years in a sales management role preferred
  • Bachelors degree in Economics, Marketing, Engineering, Life Science or relevant field (Masters or MBA Highly desirable)
  • Fluency in English and another language is essential. French, German, Dutch or Spanish fluency preferred.
  • Proven success in leading marketing projects incl. marketing plans, product launches and campaigns within healthcare industry.
  • Extensive knowledge of product management processes, planning and execution
  • Track record as contributor and marketing lead in cross-functional projects
  • Broad experience in supporting the sales force and customer facing activities in the field.
  • Proven track record of analysis of key customer and competition trends.
  • Proven commercialization of products to drive growth
  • Proficiency with word processing, spreadsheet and presentation software is required​

Work From Home: Yes

Travel Percentage: Up to 50%

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