Associate Brand Manager Pre-Hospital EMEA in Amsterdam at Stryker Corporation

Date Posted: 7/26/2018

Job Snapshot

Job Description

"The Associate Brand Manager is the brand expert who supports the strategic direction and the execution for portfolio growth through development and execution of marketing campaigns and strategies, education and Brand experience strategies, and European customer engagement campaigns   Key Responsibilities In alignment with global strategy, supports the annual and long-range brand/indications strategy to achieve required growth, profit and market share targets Creates/distributes scalable assets, tools, marketing campaigns (“menu”)  and best practices which can be localized for maximum impact Identifies education, Brand experience and customer engagement opportunities for both internal and external audiences to increase brand perception and value. Key Activities

•Development of trust and strong relationships with LOCAL marketers, sales professionals, internal stakeholders, and key customers (KOL)

•In collaboration with the Divisional, portfolio and local Marketing  teams Creation of Annual Marketing Plan and portfolio roadmap over 3-5 year horizon

•Working with country leadership to forecast demand develop relationships with supply chain partners

•Support the execution of regional product life cycle including phase-in (launch) and phase-out (PLCM) of products in close collaboration with Portfolio Marketing

•Provide analysis of business performance, brand perception, and other drivers of future brand performance.

•In partnership with Education Manager and Brand Managers, identify internal training needs and create relevant content and training programs

•In collaboration with more senior Brand Managers, create Pan European, scalable customer engagement events such as facility tours/events/congresses, hands-on opportunities, and medical education programs

•Support the branding, messaging, positioning, and pricing of assigned brands based on market, customer, and competitive insights

•50% Business Travel
,Qualifications/ Tenure:

•3-5 years of marketing or sales experience

•    Bachelors degree in Economics, Marketing, Engineering, Life Science or relevant field.
Experience/ Skills:  

•    Proven success record in leading marketing project incl. marketing plans, product launches and campaigns within healthcare industry.

•    Extensive knowledge of product management processes, planning and execution

•    Track record as leader of cross-functional projects

•    In-depth experience in supporting the sales force and customer facing activities in the field.

•    Excellent communication and presentation skills

•    Proficiency with word processing, spreadsheet and presentation software is required

Work From Home: No

Travel Percentage: None


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