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Manager, Brand in Portage, MI at Stryker Corporation

Date Posted: 4/12/2019

Job Snapshot

Job Description

You are a Marketing professional at heart.   You love working with sales people and engaging with customers – wherever that might take you.  Being responsible for a company’s brand reputation and product perception excites you, as does the challenge of commercializing new and innovative products -especially in the personalized medicine space. 

You have a passion for developing others and enjoy building relationships.  You understand that collaboration can be key to building your business in a complex organization that works in a highly regulated environment. You are an influencer who can be impactful without direct control.  You are authentic, honest and driven to succeed and accountability is important to you. 

You have at least 3-5 years of marketing, sales or R&D experience with maxillofacial or neuro fixation products, including clinical exposure.  Our business is mature and we’re looking for someone who understands what our customers need and expect from us and enjoys being in the operating room.  This role manages a team too so, ideally, you also have at least 1-2 years of management experience.

Basic Function

Plans, directs and coordinates the marketing programs for all product lines and ensures that all products are marketed in accordance with budgeted objectives and with respect to market maturity to obtain maximum profitability and volume in relation to pre-set standards


  • Defines and executes Strategic (downstream) brand and marketing strategy by creating and executing a business plan for assigned products to achieve divisional revenue goals within allocated budget 
  • Develops brand strategies and value propositions that create consumer engagement, loyalty, and brand equity
  • Provides advice and counsel to business leaders about strategic opportunities to grow brands and financial results 
  • Monitors sales & marketing trends and makes recommendations for enhancing penetration & share growth
  • Leads cross-functional launch teams to successfully introduce new products into the market, developing innovative marketing plans including positioning and messaging, segmentation, pricing, account targeting, promotion, and field and customer education
  • Collaborates with customers, marketing intelligence and third-party sources to monitor, understand and respond to competitive product performance, branding, messaging, and tactics 
  • Cultivates key customer relationships, working productively with physicians and the field sales organization to gain market insight, improve clinical practice, implement programs, and drive product preference and market growth
  • Works strategically with sales force to create demand, enable sales, increase awareness and drive market share for assigned product responsibilities
  • Effectively manages key vendor and agency relationships and work activity
  • Partners with finance and Technical (upstream) marketing partners to monitor & manage pricing to achieve divisional revenue goals within allocated budget as well as bringing in products that meet the needs of customers
  • Partners with the convention team to set convention strategy and effectively leverage conferences within an integrated business plan created at the start of the year
  • Partners with Medical Education to deliver value-based continuing education to HCPs
  • Participates in key customer visits to represent product portfolio; estimated travel ≤ 40%
  • Partners with Health Care Solutions team to determine optimal GPO / IDNs relationship and strategy 
  • Adhere, without exception, to Corporate compliance and ethics policies

Physical Requirements

  • Medium work: Exerting up to 50 pounds of force occasionally, and/or up to 20 pounds of force constantly to move objects.
  • Must be able to review printed materials
  • Must be able to communicate with large groups of people
  • Must be able to communicate telephonically
  • Must be able to use common office equipment (e.g. calculator, PC, fax machine, etc.)
  • Must be able to travel up to 60% annually

Mental Requirements

  • Must be able to generate and explain detailed forecasts, guidelines and procedures
  • Must be able to analyze and resolve non-routine marketing issues using independent judgment
  • Must be able to routinely make decisions which may affect immediate marketing operations and have a divisional effect
  • Must be able to observe and correct minute inconsistencies (e.g. in the printed word, product appearance, etc.)

Qualifications/Work Experience Preferred

  • Demonstrated strength in strategic thinking / market analysis /competitive analysis / consumer behavior
  • Fundamental understanding of how to conduct market research 
  • Strong communication / presentation skills
  • Strong customer service orientation
  • Strong financial acumen related to conducting ROI, NPV, TCO and other analyses 
  • Must possess excellent working knowledge of Word, Excel, Power Point, Internet and e-mail applications
  • Must have ability to effectively lead a small team (2-3) not direct reports but work on OR Solutions projects
  • Must possess strong interpersonal skills and the ability to interface with technical Stryker employees and vendors
  • Must possess unwavering ethics & integrity in a competitive and demanding work environment
  • Must be detail oriented and possess conceptual/creative thinking skills
  • Must be able to handle multiple tasks simultaneously and establish (and re-establish) priorities for self and team

Education/Special Training Required

  •     B.A. or B.S. degree (emphasis in marketing or related discipline preferred)

Work From Home: No

Travel Percentage: Up to 50%

Stryker Corporation is an equal opportunity employer. Qualified applicants will receive consideration for employment without regard to race, ethnicity, color, religion, sex, gender identity, sexual orientation, national origin, disability, or protected veteran status. Stryker is an EO employer – M/F/Veteran/Disability.

Stryker Corporation will not discharge or in any other manner discriminate against employees or applicants because they have inquired about, discussed, or disclosed their own pay or the pay of another employee or applicant. However, employees who have access to the compensation information of other employees or applicants as a part of their essential job functions cannot disclose the pay of other employees or applicants to individuals who do not otherwise have access to compensation information, unless the disclosure is (a) in response to a formal complaint or charge, (b) in furtherance of an investigation, proceeding, hearing, or action, including an investigation conducted by the employer, or (c) consistent with the contractor’s legal duty to furnish information.

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