Director, Upstream Marketing in Virtual, Arizona at Stryker Corporation

Date Posted: 6/30/2020

Job Snapshot

Job Description


As the Upstream Marketing Director, you will be responsible for building a competitive portfolio strategy and establishing the strategic roadmap that will drive growth for Stryker’s Sustainability Solutions Division.

This position requires a confident leader capable of leading his/her marketing team along with influencing cross-functional teams in the new product development process. He/she must able be able to create insight-driven strategies, be execution oriented, and work effectively with others to deliver for our customers’ needs. This individual will be visionary and will steer industry-leading direction for what it means to be a world class medical device reprocessor.

With consistent visibility to senior leadership, she/he will be called upon to create and justify her/his ideas within the team, peers and senior management. This individual will be held accountable for establishing trust and credibility within the Business Unit, across the Division, and with external stakeholders.

Responsibilities and duties

Strategic Development

•‪Develop a deep understanding of customer needs, market trends, technology trends, identification and assessment of significant growth opportunities, and create strategies that deliver profitable market share
•Identify and execute market research activities to drive business platform/portfolio decisions
•Analyze qualitative and quantitative market data in order to identify trends in the market and thereby, translate these trends into business opportunities and action
•Identify and pursue incremental growth opportunities (new markets, new channels, regional opportunities, tech uses, etc.) outside and within the existing portfolio
•Create 5-year strategic growth plans and global product roadmap
•Translate the business goals to strategic plans that will drive revenues and exceed financial performance expectations worldwide
•Identify and predict strategic competitive plays and market positioning
•Map out competitive strategy and develop / execute strategy to advance the business

‪‪New Product Development & Portfolio Management

•Provide coaching, mentoring and clear strategic direction/leadership to the upstream marketing team
•Develop, implement, and manage new front end processes to accelerate innovation
•Provide commercial direction to R&D regarding early stage technology platforms
•Manage the strategic development of new products through the Product Development Process
•Create a portfolio management process that allows the company to analyze and manage the total investment portfolio
•Develop consistent approaches to project proposals, market models, metrics (ROIs, NPVs) and market assumptions to enable strategic discussions and informed decisions
•Drives VOC/VOS, business case, global positioning, customer requirement needs

Qualifications (Education, Certifications and/or Experience)

  • Bachelor’s degree required, MBA preferred
  • Minimum of 10 years sales and/or marketing experience; medical device healthcare market experience preferred
  • Marketing and sales experience in operating room and or electrophysiology space preferred
  • Minimum of 5-7 years’ management experience preferred
  • Experience with demonstrated ability to effectively identify and develop a product portfolio and technology strategy which will drive accelerated product adoption and growth
  • Ability to translate strategies into specific objectives and action plans
  • Able to drive performance and consistently deliver on commitments
  • Collaborative team player who can build and foster relationships cross functionally
  • Ability to analyze complex data and identify key trends, opportunities and risks
  • Exceptional communication and presentation skills
  • Energetic, innovative thinker who can navigate and manage considerable change
  • Self-initiated and not afraid to drive their ideas; passionate & dynamic
  • Pushes boundaries but can operate effectively within existing systems and procedures


Sets direction.  An innovator who defines ways to create value and deliver on Stryker’s mission and strategic imperatives.
Builds organizational capability.  A strategic executive who continuously breaks down barriers, identifying new and more effective ways to accomplish tasks and goals.
Inspires others.  A genuine, relationship-focused leader who connects, collaborates and fosters an inclusive environment of enthusiasm, trust and pride. He/she makes others want to follow, building momentum for action and positively influencing outcomes.
Champions talent development.  A manager who focuses on maximizing the ability, potential and contributions of themselves and others.   Fosters an environment where people can excel through developing, coaching and rewarding performance.
Delivers results.  A driven player/coach who sets high goals for personal achievement and organizational success.  He/she measures success against the best internal and external benchmarks.

Work From Home: Remote

Travel Percentage: 30%

Stryker Corporation is an equal opportunity employer. Qualified applicants will receive consideration for employment without regard to race, ethnicity, color, religion, sex, gender identity, sexual orientation, national origin, disability, or protected veteran status. Stryker is an EO employer – M/F/Veteran/Disability.

Stryker Corporation will not discharge or in any other manner discriminate against employees or applicants because they have inquired about, discussed, or disclosed their own pay or the pay of another employee or applicant. However, employees who have access to the compensation information of other employees or applicants as a part of their essential job functions cannot disclose the pay of other employees or applicants to individuals who do not otherwise have access to compensation information, unless the disclosure is (a) in response to a formal complaint or charge, (b) in furtherance of an investigation, proceeding, hearing, or action, including an investigation conducted by the employer, or (c) consistent with the contractor’s legal duty to furnish information.

Join our talent network

Joining our talent network will enhance your job search and application process. Whether you choose to apply or just leave your information, we look forward to staying connected to you.

Join Our Team