Director of Marketing, ProCare in San Jose, CA at Stryker Corporation

Date Posted: 6/15/2019

Job Snapshot

Job Description

  • Develops and oversees the implementation of strategic service marketing programs to achieve financial targets for the service portfolio.
  • Assesses potential markets and facilitates the development process for new products or new service solutions.
  • Develops and recommends strategic plans and programs to gain greater market share/penetration for the service portfolio.
  • Analyzes qualitative and quantitative market data to identify trends in the market and thereby, translate these trends into business opportunities and actions.
  • Conducts industry benchmarking to understand best practices and opportunities to drive service growth.
  • Analyzes competitive intel to identify strategies to drive greater market share.
  • Creates and oversees the implementation of the annual marketing plan.
  • Submits periodic reports on the status of marketing goal attainment and marketing initiatives.
  • Manages the PLCM process for the service portfolio and provides recommendations on end of life strategy for products.
  • Drives voice of sales and voice of customer research and translates feedback into actions.   
  • Evaluates and recommends pricing adjustments and/or strategies to drive margin adherence.  
  • Manages the creation and execution of customer-facing collateral and all sales enablement tools and/or material.
  • Delivers customer presentations and/or site visits for the service portfolio.
  • Interacts with physicians, clinicians, sales force, and R&D staff regarding products and product enhancements.
  • Provides and/or supports the marketing or sales training to others.
  • Develops effective relationships with other Marketing Leaders and Functional Leads to maximize business opportunities.
  • Manages directly and/or through subordinate supervisors the activities of the Marketing Department.
  • Sets overall departmental goals and priorities and evaluates subordinate's performance against

      these goals and priorities.

  • Coaches and develops Marketing personnel.
  • Assesses market potential and provides inputs for business development and new product development process
  • Ensures inter-departmental compliance with company policies and corrective actions.
  • Organizes and delivers on National Sales Meeting presentations and initiatives
  • Organized and point person for coordination for Trade Shows, Exhibits, if applicable

Work From Home: No

Travel Percentage: Up to 25%

Stryker Corporation is an equal opportunity employer. Qualified applicants will receive consideration for employment without regard to race, ethnicity, color, religion, sex, gender identity, sexual orientation, national origin, disability, or protected veteran status. Stryker is an EO employer – M/F/Veteran/Disability.

Stryker Corporation will not discharge or in any other manner discriminate against employees or applicants because they have inquired about, discussed, or disclosed their own pay or the pay of another employee or applicant. However, employees who have access to the compensation information of other employees or applicants as a part of their essential job functions cannot disclose the pay of other employees or applicants to individuals who do not otherwise have access to compensation information, unless the disclosure is (a) in response to a formal complaint or charge, (b) in furtherance of an investigation, proceeding, hearing, or action, including an investigation conducted by the employer, or (c) consistent with the contractor’s legal duty to furnish information.

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