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Digital Marketing Specialist in Cary, IL at Stryker Corporation

Date Posted: 3/27/2019

Job Snapshot

Job Description

Who we want

Dedicated achievers. People who thrive in a fast-paced environment and will stop at nothing to ensure a project is complete and meets regulations and expectations.
Goal-oriented developers. Keeping the customer and system requirements squarely in focus, people who deliver safe and robust solutions.
Collaborative partners. People who build and leverage cross-functional relationships to bring together ideas, information, use cases, and industry analyses to develop best practices.

Self-directed imitators. People who take ownership of their work and need no prompting to drive productivity, change, and outcomes.

Strategic thinkers. People who enjoy analyzing data or trends for the purposes of planning, forecasting, advising, budgeting, reporting, or sales opportunities

What you will do

As a Digital Marketing Specialist, you will coordinate the delivery and support the design of advertising/marketing communications materials to effectively represent the products, services, brands and/or the organization to customers and prospects. You will coordinate and support the development of multimedia packages (e.g., letters, brochures, video, point-of-purchase displays). Reporting to the Associate Manager of Web Development, the Digital Marketing Specialist will use digital technology to find areas of opportunity and create new efficiencies within Marketing that lead to a positive customer experience across all digital channels. The ideal candidate will be a highly creative and talented team player who possesses exceptional graphic design skills and the desire to use them to create engaging and persuasive content for social media, email, and websites.

The Digital Marketing Specialist will be responsible for, but not limited to the following:

  • Help set strategy and implement digital marketing campaigns.
  • Align the digital customer experience.
  • Create ROI through analytics and optimization.
  • Develop web analytics principles, tools and reporting on metrics/analytics at regular intervals and communicate to sales and marketing teams.
  • Test, measure and help refine interactive marketing efforts to measure success and generate long term value.
  • Identify market trends and recommend strategy changes to improve customer engagement.
  • Integrate marketing activities including leads, tradeshows, website activates, survey tools, marketing collateral and sales ROI calculators

What you need

Basic Qualifications:

  • Bachelor’s Degree is required

Preferred Qualifications:

  • Bachelor’s Degree in Communication or related field.
  • Expertise with Facebook, Twitter, LinkedIn, and YouTube; efficiency with Adobe Creative Suite software; design and layout best practices for the various forms of electronic media.
  • Experience with online advertising platforms, content management systems, and
  • Demonstrated graphic design and visual communication skills for electronic forms of media.
  • Digital program experience with Websites (such as SEO/SEM, Social Media, Email Marketing and Digital Advertising).

Travel Required: 5% or less

Work From Home: No

Travel Percentage: None

Stryker Corporation is an equal opportunity employer. Qualified applicants will receive consideration for employment without regard to race, ethnicity, color, religion, sex, gender identity, sexual orientation, national origin, disability, or protected veteran status. Stryker is an EO employer – M/F/Veteran/Disability.

Stryker Corporation will not discharge or in any other manner discriminate against employees or applicants because they have inquired about, discussed, or disclosed their own pay or the pay of another employee or applicant. However, employees who have access to the compensation information of other employees or applicants as a part of their essential job functions cannot disclose the pay of other employees or applicants to individuals who do not otherwise have access to compensation information, unless the disclosure is (a) in response to a formal complaint or charge, (b) in furtherance of an investigation, proceeding, hearing, or action, including an investigation conducted by the employer, or (c) consistent with the contractor’s legal duty to furnish information.

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