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Marketing Specialist in Portage, MI at Stryker Corporation

Date Posted: 3/8/2019

Job Snapshot

Job Description

Job Description: The Marketing Specialist supports the development and execution of strategic brand plans and product commercialization within an assigned product capability area. The Marketing Specialist is empowered to be the liaison across multiple functions of the business, tying the surgeon’s experience in the operating room, to our product brand and revenue targets. This role will leverage our best in class products, and provide collateral, and marketing tools to our sales force to target accounts, and competitive opportunity.


  • Will facilitate execution of Brand Plans to achieve stated financial performance targets.
  • Will work with designated Brand Manager(s) to support Brand Strategy development  by understanding customer purchasing behavior and align value offense and producing evidence of clinical / economic justification.
  • Will assist in the capture and communication of product or service value propositions for new and existing products.
  • Will assist in managing product commercialization planning, execution, and post-launch tracking of performance relative to stated financial targets.
  • Will create, manage and update process documents to guide continuous improvement and commercialization efficiency.
  • Will lead strategic / creative knowledge management resource and digital channel development & track utilization.
  • Will serve as liaison to MarComm and agencies for creative development.
  • Will develop creative assets (slicks, presentations, etc) as needed to support strategic marketing initiatives.
  • Will lead collateral review efforts related to new asset creation.
  • May present detailed strategic business plans to marketing team(s), business development and Surgical business unit leadership.

Minimum Qualifications:

  • Bachelors degree required
  • 3+ years relevant experience required.
  • Basic to intermediate understanding of business strategy, marketing brand and business plans, product launch strategy and support, marketing and sales execution and sales support preferred.
  • Excellent analytical and negotiation skills.
  • Demonstrated written and oral communications skills including ability to speak effectively in front of large groups of people.
  • Excellent organizational skills.
  • Ability to handle multiple tasks and projects.

Work From Home: No

Travel Percentage: Up to 75%

Stryker Corporation is an equal opportunity employer. Qualified applicants will receive consideration for employment without regard to race, ethnicity, color, religion, sex, gender identity, sexual orientation, national origin, disability, or protected veteran status. Stryker is an EO employer – M/F/Veteran/Disability.

Stryker Corporation will not discharge or in any other manner discriminate against employees or applicants because they have inquired about, discussed, or disclosed their own pay or the pay of another employee or applicant. However, employees who have access to the compensation information of other employees or applicants as a part of their essential job functions cannot disclose the pay of other employees or applicants to individuals who do not otherwise have access to compensation information, unless the disclosure is (a) in response to a formal complaint or charge, (b) in furtherance of an investigation, proceeding, hearing, or action, including an investigation conducted by the employer, or (c) consistent with the contractor’s legal duty to furnish information.

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